Leading up to Super Bowl LIII, the Host Committee is teaming with community partners that encourage the growth and development of youth by providing leadership summits, clinics and additional experiences that promote play and healthy lifestyles.  

GENYOUth: Together, the Host Committee and GENYOUth are leveraging Super Bowl LIII to support the sustainable development of healthy, high-achieving students and schools in Atlanta and select Georgia communities by providing schools with the equipment needed to increase access to and grow participation in healthy, nutritious school meals.

  • Nearly 1 in 4 Georgia children come from food-insecure homes
  • Georgia is ranked 13th in school breakfast participation in the country
  • Georgia is the 9th unhealthiest state in America


  • Provide 53 million new school breakfast opportunities across the state
  • Drive awareness of the connection between breakfast and students’ health, well-being and learning
  • Leverage Super Bowl LIII as a catalyst to elevate, grow and sustain average daily participation in school breakfast in Georgia schools with like-minded partners

Laureus Sport for Good Foundation:  Supporting the Laureus mission of using the power of sport to combat social challenges facing youth, such as violence, discrimination and disadvantage, the Host Committee partnered with the organization on a number of programs, including the Atlanta Day of Sport on Saturday, September 29.

Hundreds of Atlanta youth and their families will celebrate the continued progress of Sport for Good Atlanta . This is not only an opportunity for the community to enjoy a few sports and physical activities for all ages and abilities, food and fun for free, but it is also your chance to see what sport for good looks like in action!

Playworks:  Supporting the Playworks mission to help kids stay active and build valuable social and emotional skills through play, the Host Committee is partnering with Playworks to spread the word about this year’s “Real Players Don’t Bully” campaign. 

Gwinnett Girls in the Game Rally:  The Host Committee celebrated more than 400 female student-athletes participating in the inaugural season of girls flag football as a sanctioned high school sport in Gwinnett County.