ATLANTA – The countdown to Super Bowl LIII is on. With just weeks to go, the celebration of the big game will be marked with a “green week” of community environmental events. The events will focus on tree planting, sharing thousands of new and gently used books, pieces of sports equipment and school supplies with local students in need, and giving residents an opportunity to drop off and responsibly recycle E-Waste at no charge. The National Football League and the Atlanta Super Bowl Host Committee developed a series of initiatives to reduce the environmental impact of Super Bowl LIII activities and leave a positive “green” legacy in Atlanta’s Super Bowl host community as part of Legacy 53.

Tuesday, Jan. 15 – Planting of more than 30 trees, Bellwood Boys & Girls Club (777 Donald Lee Hollowell Parkway NW) 9 a.m.
The NFL is partnering with the Atlanta Super Bowl Host Committee, Verizon and Trees Atlanta for more than a dozen urban forestry projects throughout the region. On Tuesday, December 15 the greening efforts will continue with a tree planting at the Salvation Army Bellwood Boys & Girls Club. Dozens of trees will be planted near the new playing field that was recently built by NFL and the Arthur M. Blank Family Foundation. The trees will provide shade and beauty. Representatives from the NFL, Atlanta Super Bowl Host Committee, Verizon and Trees Atlanta will be on-hand to help with this tree planting.
Super Bowl Urban forestry projects have already been completed in the Castleberry Hill neighborhood, Warren Boys & Girls Club of Metro Atlanta, East Point, Clarkston, Decatur, Hapeville, the Urban Food Forest at Browns Mill, the Whitehall Terrace Urban Garden, Chosewood Park, the Centerhill Neighborhood and Zoo Atlanta.

Thursday, Jan. 17 – Super Kids-Super Sharing, Infinite Energy Center’s Forum – Exhibit Hall A (6400 Sugarloaf Parkway, Duluth, GA) 9 a.m.

Hundreds of local school children will bring thousands of donated books, pieces of sports equipment, school supplies and games to a Super Kids-Super Sharing event at Infinite Energy Center’s Forum. Beginning at 9 a.m. students will help drop off and sort the donated items they’ve collected, then enjoy play activities provided by the Atlanta Falcons. There will be a brief ceremony at 10 a.m. with representatives from the NFL, Atlanta Falcons and the Atlanta Super Bowl Host Committee. The Collins High School Chamber Choir will perform. The Verizon Foundation will present a grant of $18-thousand to the Ron Clark Academy, an acclaimed non-profit middle school in Southeast Atlanta that serves as a demonstration school for tens of thousands of visiting educators. The grant will fund a peer to peer violence awareness program that tackles issues of bullying. Beginning at 1 p.m. designated schools and organizations that serve local children in need will select the books, sports equipment and other items they can use.

Super Kids-Super Sharing started in Atlanta in 2000 and celebrates its 20th anniversary in Atlanta in 2019. In honor of the 20th anniversary of Super Kids, Verizon is partnering with the NFL and the Arbor Day Foundation to plant more than 20,000 trees in Georgia’s Sandhills Wildlife Management Area. 

This year, more than 100 schools from throughout the greater Atlanta area are participating in Super Kids-Super Sharing as donors or recipients. This popular community initiative is implemented in every Super Bowl host community and over the years has collected hundreds of thousands of books, pieces of sports equipment and school supplies to help local children in need.

Saturday, Jan. 19 – Super Bowl LIII E-Waste Recycling Rally, Zoo Atlanta, Cherokee Avenue Entrance– 9 a.m. to 1 p.m.

The NFL has teamed with Verizon, Zoo Atlanta and the Atlanta Super Bowl Host Committee for a Super Bowl E-Waste Recycling Rally. Area residents can help with the “greening” of Super Bowl LIII by bringing their E-waste to this event sponsored by Verizon. The Recycling Rally is open to the public and free of charge. Local residents may drop off all types of electronic waste to be recycled responsibly and kept out of local landfills. Items such as computers, printers, monitors, cell phones and televisions will be accepted. (Large appliances such as refrigerators will not be accepted.) The first 250 families bringing in items will receive a gift bag and all who drop off items will receive a discount for Zoo Atlanta admission. Zoo mascot Zhu Zhu will be on-hand during morning hours to greet participants. The Recycling Rally takes place outside the Zoo entrance. It’s not necessary to enter the Zoo to participate. Simply drive up and volunteers will be ready to help unload.

Responsibly recycling cell phones and other electronics helps to protect the natural environment of gorillas and other animals by reducing the amount of habitat disturbed by mining for the minerals used in these items.
About NFL Green

NFL Green, the NFL’s environmental program, has managed environmental-related Super Bowl projects for more than 25 years. These environmental projects are part of a larger program of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community. Sustainability, featuring the NFL Green, is one of the five pillars of the Atlanta Super Bowl Host Committee’s Legacy 53.

NFL Green is part of the NFL’s sustainability platform which works to create a positive, “green” legacy in host communities. These efforts include food recovery and distribution, recycling and solid waste management, recovery and donation of event and building materials, urban forestry projects, the use of “green energy” to power events, and the Super Kids-Super Sharing community project which puts books, sports equipment and school supplies into the hands of local children in need.

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Susan Groh, NFL Environmental (401) 952-0885
Dana Gordon, NFL Communications (856) 397-2917
Erin Shearer, Atlanta Super Bowl Host Committee (404) 723-0016
Rachel Davis, Zoo Atlanta (404) 624-2812