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Atlanta Wins Big As Host To Super Bowl LIII

ATLANTA (Feb. 11, 2019) – Throughout the week leading up to Super Bowl LIII, more than 500,000 people – including 150,000 out-of-state visitors – flocked to downtown Atlanta to experience the Big Game and the myriad of events leading up to it. Including those who engaged in Atlanta Super Bowl Host Committee events throughout the year leading up to Super Bowl LIII, more than 1 million people were able to be a part of the Big Game. While the New England Patriots prevailed as Super Bowl LIII champions, the city of Atlanta proved yet again why it is the ultimate host city for major sporting events.

“We were proud to host Super Bowl LIII and welcome the hundreds of thousands of visitors to our city, while also leaving a lasting impact on our community through Legacy 53,” said Brett Daniels, COO of the Atlanta Super Bowl Host Committee.  “None of this would have been possible without the support of the city, the mayor, our volunteer team or the more than 40 federal, state and local agencies who helped make this event a success. From our walkability to family-friendly events to the state-of-the-art Mercedes-Benz stadium, Atlanta showed the world why we are a premier city to host events of this magnitude.”

Some highlights from the game and the surrounding events include:

  • Attendance across Super Bowl LIVE and Super Bowl Experience topped 500,000
  • More than 80 artists performed at Super Bowl LIVE presented by Verizon, the Host Committee’s free fan festival in Centennial Olympic Park
  • TSA screened a record number of airport passengers in one day, with 101,999 passengers screened on Feb. 4, 2019, at Hartsfield-Jackson International Airport
  • 1,593 private jet arrivals at Atlanta-area airports
  • MARTA ran for 94 hours straight and carried more than 500,000 people throughout Super Bowl weekend, which is double the number of passengers it normally carries and included a record-breaking 270,000 riders on Saturday alone
  • An NFL record 32,000 people applied for Team ATL volunteer positions and 10,000 Team ATL members demonstrated southern hospitality throughout the week
  • 90,000 recycled water bottles were used to make the Team ATL volunteer jackets
  • 250,000 volunteer hours were completed by Team ATL representatives
  • First-ever Lombardi Trophy at Victory Square at Super Bowl LIVE, which was fabricated locally in Duluth, Georgia
  • 100+ Super Bowl-related parties and events were held across the multi-day event
  • Atlanta Super Bowl Host Committee social media posts reached 10,685,401 across Facebook, Instagram and Twitter between Jan. 25-Feb. 4
  • The event brought in 5,800 media from 23 countries
  • As part of Legacy 53, the Atlanta Super Bowl Host Committee left a lasting impact across five pillars:  Business Connect supplier diversity, civil rights and social justice, capital investment, sustainability and youth engagement.
    • The NFL Foundation, Host Committee and Arthur M. Blank Family Foundation funded a $2.4 million renovation of John F. Kennedy Park in Atlanta’s historic Westside neighborhood
    • 30 murals were installed around the city through the Off the Wall program – a city-wide initiative led by WonderRoot and the Host Committee to elevate Atlanta’s civil rights and social justice journey
    • 200+ local, diverse and certified businesses participated in Business Connect, the NFL’s supplier diversity program for Super Bowl LIII
    • During the Super Bowl LIII Recycling Rally on Jan. 19, 42,446 pounds of e-waste was collected to be recycled, marking the largest Super Bowl Recycling Rally to date
    • 20,000+ trees were planted in Atlanta, Clarkston, Doraville and eight other locations in the community

 About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.

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NFL Foundation, Arthur M. Blank Family Foundation & Atlanta Super Bowl Host Committee Contribute $2.4 Million for Renovation of John F. Kennedy Park in Atlanta’s Westside

Each year, the NFL seeks to improve the surrounding communities of the Super Bowl host city, through the Super Bowl Legacy Grant Program, by giving an annual $1 million contribution from the NFL Foundation. This year, a $2.4 million grant – supported by funding from the NFL Foundation, Atlanta Super Bowl Host Committee and the Arthur M. Blank Family Foundation – will go to the renovation of John F. Kennedy Park located in Atlanta’s historic Westside neighborhood. Additional support for the project was provided by Atlanta-based partners – Chick-fil-A Foundation, Park Pride, Primerica and WXIA.

The Capital Improvement Project will provide students at the nearby Hollis Innovation Academy, as well as the Westside community, with a versatile playing field for athletic competition and the surrounding community a safe space for exercise and outdoor activities.  

NFL Commissioner ROGER GOODELL, Atlanta Falcons Owner ARTHUR M. BLANK, Atlanta Mayor KEISHA LANCE BOTTOMS, Atlanta Super Bowl Host Committee Executives Chairman DAN CORSO and COO BRETT DANIELS, Principal of Hollis Innovation Academy DR. DIAMOND FORD and Atlanta Falcons DT GRADY JARRETT were present for the ribbon cutting Thursday at the John F. Kennedy Park.

“The Super Bowl provides us with the opportunity to make an impact in the host communities long after the final play of the game,” said NFL CommissionerROGER GOODELL. “In conjunction with the Super Bowl Host Committee and the Arthur M. Blank Family Foundation, the Super Bowl Legacy Grant Program enables us to make meaningful improvements in the community that will last for years to come.”

The Atlanta Super Bowl Host Committee formed Legacy 53 – a community engagement initiative aimed at creating a lasting legacy in Atlanta as part of Super Bowl LIII. Legacy 53 is built on five pillars that focus on celebrating and elevating Atlanta communities through a variety of initiatives, which impact both the hearts and minds of Atlanta neighbors and the Atlanta neighborhoods they call home.

The Capital Improvement Project, representing one of those five pillars, includes a full level turf playing surface, community walking path, Fit-Trail exercise system for fitness training, new playground equipment with soft turf underpinning, new hard-court basketball surface, shade picnic pavilion and sidewalk lighting for evening use. The previous playground equipment will be repurposed to upgrade nearby Ashby Circle Park.

About The NFL Foundation

The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football, and the communities that support our game. For more information on The NFL Foundation, visit: www.NFLFoundation.org.

About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.

Contact:   

Dana Gordon, BZA PR, 856-397-2917, danag@bzapr.com
Erin Shearer, Atlanta Super Bowl Host Committee, 404-723-0016, erin.shearer@atlchampgame.com

Empress of Soul Gladys Knight to Sing The National Anthem at Super Bowl LIII on CBS

Seven-time Grammy Award-winner and “Empress of Soul” GLADYS KNIGHT will sing the National Anthem as part of Super Bowl LIII pregame festivities at Mercedes-Benz Stadium in Atlanta on Sunday, February 3, the NFL and CBS announced today. The performance will be televised live on CBS prior to kickoff.

“I am proud to use my voice to unite and represent our country in my hometown of Atlanta,” said GLADYS KNIGHT. “The NFL recently announced their new social justice platform Inspire Change, and I am honored to be a part of its inaugural year.”

Click HERE to watch an interview with Gladys Knight about her upcoming performance at Super Bowl LIII.

Gladys Knight has enjoyed #1 hits in Pop, Gospel, R&B and Adult Contemporary, and has triumphed in film, television and live performance. Knight has recorded two number-one Billboard Hot 100 singles (“Midnight Train to Georgia” and “That’s What Friends Are For”), eleven number-one R&B singles, and six number-one R&B albums. She has won seven Grammy Awards and is an inductee into the Rock and Roll Hall of Fame along with The Pips. Fall of 2015 marked the release of Knight’s first mainstream dance record, “Just A Little” in nearly twenty years. The song serves as lead single from her twelfth studio album that she is currently on. The year of 2011 was a year of much recognition as Knight was both honoring and being honored, first at a Michael Jackson tribute concert, and then at the 2011 Soul Train Awards.

Gladys Knight joins the ranks of many great performers who have sung the Super Bowl National Anthem including: Christina Aguilera, Beyoncé, Garth Brooks, Luke Bryan, Mariah Carey, Cher, Natalie Cole, Harry Connick, Jr., Neil Diamond, Aretha Franklin, Lady Gaga, Faith Hill, Whitney Houston, Jennifer Hudson, Billy Joel, Alicia Keys, Wynton Marsalis, Idina Menzel, Aaron Neville, P!NK, Jordin Sparks, Diana Ross, Luther Vandross, Vanessa Williams, and many more. (A complete list of National Anthem performers from past Super Bowls is listed below.) 

In addition, on behalf of the National Association of the Deaf (NAD), performer and deaf activist AARRON LOGGINS will sign in American Sign Language both the National Anthem and “America The Beautiful”.

The pregame and halftime shows are an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER.​

ABOUT GLADYS KNIGHT:

Gladys Knight’s career started when at 7 years old she came to prominence on Ted Mack’s The Original Amateur Hour TV show in 1952. Still performing over six decades in an ever-changing industry, she provides inspiration to those in and out of the arts both on and off the stage. Few have matched her unassailable artistry. The seven-time Grammy winner has had #1 hits in Pop, Gospel, R & B and Adult Contemporary while excelling in film, television and live performances. She has won the NAACP Image Award for “Outstanding Gospel Album” and recorded over 38 albums over her career including four solo albums over the past decade. In addition to her musical endeavors and performing accomplishments, Gladys was honored in 2015 when a portion of Atlanta’s State Route 9 from Peachtree Street to 14th Street was named Gladys Knight Highway. In 2017, she and her husband, William McDowell, founded the Reynolds High School Community Foundation to benefit the renovation of the former high school into a community center for the Canton, NC community.

ABOUT AARRON LOGGINS:

Aarron Loggins is an accomplished dancer, performer, advocate, and actor. He is currently performing on series including The C-Word and Shock Nation, and can be seen in a short film, Warriors of the Red Ribbon. He was the Mister Deaf International of 2014 and was profiled on Fashion News Live. He has danced with performance groups as the Wild Zappers and Da Jump Back, and has performed with the National Theater of the Deaf. In addition, he has acted in several theater productions including Who’s Tommy, and Sense-Able. His talent includes creating visually compelling American Sign Language (ASL) performances of music.

CONTACTS:
NFL: Elena Bakar, Elena.Bakar@NFL.com
CBS: Jen Sabatalle, JSabatelle@CBS.com
Gladys Knight: Laura Herlovich, laura@mlc-lv.com
For more from NFL Communication​s, visit NFLCommunications.com and follow @NFL345.

Atlanta Super Bowl Host Committee Unveils Additional Musical Talent and Partner Activations for Super Bowl LIVE Presented by Verizon

ATLANTA (Jan. 16, 2019) – With Super Bowl LIII just 18 days away, the Atlanta Super Bowl Host Committee (Host Committee) has announced final details around Super Bowl LIVE presented by Verizon, including the second round of musical talent curated by GRAMMY Award-winning producer Jermaine Dupri and additional partner activations. 

“We are excited to welcome renowned talent from a variety of musical genres to Super Bowl LIVE presented by Verizon,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “With daily concerts, festivities and engaging partner activations, Super Bowl LIVE will give Atlanta locals and visitors alike a unique and free opportunity to be a part of Super Bowl LIII.”

Newly announced musical acts include country music star Craig Campbell; Atlanta-borne indie rock and pop group Hero The Band; psychedelic rock band Hearty Har, which consists of John Fogerty’s sons, Tyler and Shane; and more. Atlanta native and world-renowned singer Monica will headline the final night of Super Bowl LIVE. 

On Saturday, Jan. 26, the S.O.S. Band will headline the Verizon Up Stage at 9 p.m. The Atlanta-borne American R&B and electro-funk group is best known for the songs “Take Your Time,” “Just Be Good to Me,” “Borrowed Love” and “The Finest.”

Southern hip-hop group Goodie Mob – made up of CeeLo Green, Big Gipp, Khujo and T-Mo – is set to perform Monday, Jan. 28 at 7 p.m. On Thursday, Jan. 31, Tyler Tritt – daughter of country music star and Georgia native Travis Tritt – will take the stage at 6 p.m.  

Additionally, hosts of popular NFL podcast “Around the NFL” will tape one of their shows from the Verizon Up Stage at 11:30 a.m. on Saturday, Feb. 2. 

The full Super Bowl LIVE concert lineup schedule is available below. 

Fans visiting Super Bowl LIVE in Atlanta will instantly notice a massive, illuminated Vince Lombardi Trophy towering over Centennial Olympic Park in downtown Atlanta. 

The Lombardi Trophy at Victory Square in Super Bowl Live is an interactive sculpture 35 feet to the top that stands on a fan-accessible 10-foot platform. It will feature light shows, confetti drops, interactive music experiences, selfie opportunities and more. The experience constantly evolves throughout the day and fans are encouraged to visit often because there will be plenty of surprises in store. 

The experience is free–fans will just need the NFL Super Bowl LIII Fan Mobile Pass app to get an up-close look at the enormous icon. They’ll queue in line, scan in, and then have time to experience the structure, take pictures and share their experiences on social media.

As the presenting sponsor to Super Bowl LIVE, Verizon will engage with fans through multiple activations, including the stage side Verizon Up Members Lounge where NFL players and legends will make appearances throughout the week. In addition, the Verizon Experience will offer consumers a peek into the future of 5G and how it will change their fan experience through technology both in their homes and their home stadium. Yahoo Sports will create original content and host interviews with NFL talent from the Verizon Experience.

iHeartMedia Atlanta will bring to life the iHeartRadio BoomBox Stage Sponsored by Orangetheory Fitness at Super Bowl LIVE. The week-long slate of events will feature sets from iHeartRadio DJs and on-air personalities from iHeartMedia Atlanta’s five local stations, as well as innovative Orangetheory Fitness classes led by Orangetheory coaches, giveaways and more.

In partnership with WonderRoot, the Atlanta Super Bowl Host Committee will commission 12 public artworks to be executed and displayed at Super Bowl LIVE at the Art Cube – a four-sided, 12’ tall structure designed to showcase local artists. Three of the structure’s four walls will support a 6’x6’canvas allowing three artists per day to create live art. The cube will be live the following dates: January 26, January 27, February 1, and February 2.

The Kennedy Space Center Visitor Complex and Florida’s Space Coast will offer a Moon to Mars exhibit, where Super Bowl LIVE guests can meet astronauts, discover NASA sports spinoffs, learn about playing football on Mars and check out the Mars rover concept vehicle, MRVN®.

Super Bowl LIVE guests can take their gameday viewing experience to the next level at the Best Buy TechZone, which will feature the latest must-have gameday technology. This ultimate fan cave has been outfitted with nearly 30 of the hottest tech gadgets, demonstrating the remarkable ways that today’s cutting-edge technology enhances the football-watching experience. 

The Bridgestone Experience at Super Bowl LIVE brings the clutch performance of Bridgestone tires to life through fun football challenges. Fans can dive into a giant foam pit to make a game-winning catch or try to line up three perfect throws in a game of Tic-Tac-Tire. The Bridgestone Experience also includes a Super Bowl picture frame for the perfect family photos, as well as personalized golf ball fittings to help find the right Bridgestone Golf ball for your swing.

Genesis, the official luxury automotive partner of the NFL, will be showcasing exciting vehicles and onsite experiences at Super Bowl LIVE, including their most recently awarded Genesis G70, 2019 North American Car of the YearTM. Come experience Genesis, and enjoy complimentary beverages, a leather monogramming workshop and the full vehicle line-up.

At Super Bowl LIVE, Turkish Airlines will invite guests to widen their world. During Super Bowl LIVE events, Turkish Airlines will widen the view of all live events and concerts to guests through two large LED screens, so all guests can view the Super Bowl LIVE performances.

Additional activations will be brought to Super Bowl LIVE by American Cancer Society, Bud Light, Pepsi, Aaron’s, The Legend Group, Hyundai, Frito-Lay and Ford.

Super Bowl LIVE will have three main food and beverage locations, with a total of 10 vendors ranging from Nana G’s Chicken & Waffles and The Pickle Food Truck, to King of Pops Atlanta and Sweet Jeanius Desserts. 

The full Super Bowl LIVE concert schedule is as follows: 

Saturday 1/26 – Hip Hop:

  • 1 p.m.: Emerald Empire Band
  • 3 p.m.: Gritz & Jelly Butter
  • 5 p.m.: Robnhood Tra
  • 6 p.m.: Taylor Girlz
  • 7 p.m.: Street Bud & Friends:
    • Atlanta Drum Academy, LayLay, Bankroll PJ, Tootie Raw, Nia Kay, King Imprint, Backpack Kid, Lil Donald, Ayo & Teo
  • 8 p.m.: Pastor Troy
  • 9 p.m.: S.O.S. Band

Sunday 1/27 – Country:

  • 1:30 p.m.: Sunday Gospel Brunch, Players Gospel Choir
  • 2:30 p.m.: REMakes
  • 4 p.m.: Jake Michael
  • 5 p.m. Josh Bricker
  • 6 p.m.: Seckond Chaynce

Monday 1/28 – Hip Hop/R&B:

  • 5 p.m.: Ayanis
  • 6:30 p.m.: 5am
  • 7 p.m.: Goodie Mob
  • 8 p.m.: DJ Holiday & Friends
  • YFN Lucci, Waka Flocka, Trinidad James, DJ Unk, Travis Porter, 1playy, Young Dro, Derez Deshawn, Fly, Coca Vango, Light Skin Keisha, Swag Surf Boys, Scrappy

Thursday 1/31 – Country & Rock:

  • 4 p.m.: Lyn Avenue
  • 6 p.m.: Tyler Tritt
  • 7 p.m.: Hero the Band
  • 8:30 p.m.: Craig Campbell 

Friday 2/1 – Pop & EDM:

  • 3 p.m.: Super Bowl LIVE Happy Hour, Seed & Feed Marching Band
  • 5 p.m.: Leah Culver
  • 6 p.m.: The Jacks
  • 7 p.m.: Hearty Har
  • 8 p.m.: Heroes X Villians
  • 9 p.m.: ATLiens

Saturday 2/2 – Hip Hop:

  • 11:30 a.m.: “Around the NFL” (NFL Podcast)
  • 12:30 p.m.: Georgia Tech Pep Band
  • 1 p.m.: Team (TBD) Fan Rally
  • 2:15 p.m.: Georgia Tech Drum Line
  • 3 p.m. Team (TBD) Fan Rally
  • 5 p.m.: Kelechi
  • 7 p.m.: Monica
  • 8 p.m.: DJ Smurf & So So Def All-Stars
  • MC Shy D, Raheem the Dream, Kilo Ali, Playa Poncho, Deuce, DJ Kizzy Rock, KP & Envyi, DJ Taz, Freak Nasty, 12 Gauge, Tag Team, Ghost Town DJ’s, Lathun

The Verizon Up Stage will feature KD Bowe as the host for all nights of the concert series. Bowe currently serves as an on-air personality for Atlanta’s Radio One and in-game host for the Atlanta Falcons. 

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com.

Media Contacts:

Erin Shearer, erin.shearer@atlchampgame.com, 404-723-0016
Traci Messier, tmessier@jacksonspalding.com, 404-214-3596
Emily Victor, evictor@jacksonspalding.com, 404-214-2124

Media Operations for Game Week:

Randy Lieberman, randy.lieberman@atlchampgame.com, 404-223-8884