Super Kids – Super Sharing to Collect Books, Sports Equipment and School Supplies for Donation; Interested Schools Should Register Now

ATLANTALocal public and private schools are invited to participate in a Super Bowl project that puts books, sports equipment and school supplies into the hands of students in need. The project, called Super Kids-Super Sharing started in Atlanta in 2000 and celebrates its 20th anniversary in Atlanta in 2019. This popular community initiative is implemented in every Super Bowl host community and over the years has collected hundreds of thousands of books, pieces of sports equipment and school supplies to help local children.

For this year’s Super Kids-Super Sharing project, the National Football League is teaming up with local public and private schools, the Atlanta Falcons, the Atlanta Super Bowl Host Committee, Infinite Energy Center’s Forum and Verizon. Interested schools sign up now, then collect gently used (or new) books, sports equipment, school supplies and games in early January. The NFL provides posters, instructions and other materials that make this project easy to implement.

Schools and organizations that work with local children in need may sign up to receive items from Super Kids.

Super Kids-Super Sharing provides local students an opportunity to be involved in the Super Bowl excitement by donating items they no longer need and helping other children. The program promotes NFL PLAY 60, the league’s youth health and wellness campaign, by sharing sports equipment among children in the community.

On Thursday, Jan.17, 2019, a Super Kids-Super Sharing collection event will be held at Infinite Energy Center’s Forum. Coordinators and several students from each participating donor school will bring donated items to the collection event. Representatives from the Atlanta Falcons will be on hand to greet and thank students and provide play activities after donated items are sorted. Donated items will then be shared locally with registered schools and organizations that work with children in need.

Individual schools may register by emailing the name of their school, address and contact information to  Interested schools should register at their earliest opportunity as space is limited. Schools may donate or receive items. Some do both.


Super Kids-Super Sharing is one of several projects created by the NFL to respond to the environmental impact of Super Bowl events and to leave a positive, “green” legacy in the host communities. Tens of thousands of pounds of unserved prepared food from Super Bowl events will be distributed to local shelters and community kitchens. Solid waste from Super Bowl events will be recycled and leftover décor and construction materials will be donated to local organizations for reuse and repurposing. A number of tree planting projects have been developed to help create additional green space in local communities, and Mercedes-Benz Stadium, the site of Super Bowl LIII, and several other major NFL Super Bowl event venues will be powered using “green energy” to reduce the climate impact of Super Bowl events.

These environmental projects are part of a large number of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community.

Sustainability is one of the Atlanta Super Bowl Host Committee’s Legacy 53 program pillars, dedicated to celebrating and elevating Atlanta communities.



Susan Groh
NFL Environmental Program
(401) 952-0885