FEBRUARY 3, 2019



Super Bowl LIII will be played in the brand new, state-of-the-art Mercedes-Benz Stadium. Located in the heart of downtown Atlanta, Mercedes-Benz Stadium provides easy, walkable access to all events, restaurants and hotels surrounding Super Bowl LIII. To learn more about the stadium, click here.


 WonderRoot and the Atlanta Super Bowl Host Committee Unveil Sketches of Eight of the 30 Murals that Comprise “Off The Wall” 

Thirty Large-Scale Civil Rights- and Social Justice-Inspired Murals to Become Lasting Public Art Legacy of Super Bowl LIII 

ATLANTA (November 13, 2018) – As the city gears up to host Super Bowl LIII, 10 artists are preparing to install 30 compelling, legacy murals around Downtown Atlanta as part of the Legacy 53 initiative. Arts and advocacy group WonderRoot and the Super Bowl Host Committee unveiled sketches of eight of the 30 murals today which comprise “Off The Wall: Atlanta’s Civil Rights & Social Justice Journey,” an initiative that – through murals, media and community conversations – seeks to elevate and amplify Atlanta’s role in civil rights, human rights and social justice movements. The murals will be installed ahead of Super Bowl LIII and will remain a part of the City of Atlanta’s permanent public art collection. 

“Through our partnership with the Atlanta Super Bowl Host Committee and the inspirational talent of our Off the Wall artists, we have the opportunity to build upon Atlanta’s legacy and advance progress in Atlanta and beyond,” said Chris Appleton, executive director at WonderRoot. 

The content of the murals was informed by 43 community conversations over the course of several months, which were attended by the artists, residents and community stakeholders. 

For example, artist GAIA attended a community conversation hosted by Partnership Against Domestic Violence, where the discussion inspired aspects of GAIA’s mural design for Off the Wall. 

Of the artists whose first eight sketches have been released, six are from Atlanta, six are artists of color, one is a DACA recipient, one received an Obama Lifetime Achievement Award and one is on the Forbes 30 Under 30 List. The artists are: 

  1. Brandan “B-Mike” Odums – New Orleans 
  2. Ernest Shaw – Baltimore in collaboration with GAIA – New York 
  3. GAIA – New York 
  4. Gilbert Young – Atlanta 
  5. The Loss Prevention Arts – Atlanta 
  6. Muhammad Yungai – Atlanta 
  7. Shanequa Gay – Atlanta 
  8. Yehimi A. Cambron Alvarez – Morelia, Mexico/Atlanta 

“With the eyes of the world on Atlanta for Super Bowl LIII, we want to embrace our city’s rich civil rights heritage and bring people together to celebrate the unique diversity of our city in a lasting way,” said Brett Daniels, COO, Atlanta Super Bowl Host Committee. 

The 30 murals will be installed in three areas of Downtown: in the neighborhoods of Vine City, English Avenue, Ashview Heights and Castleberry Hill that border Mercedes-Benz Stadium, the Sweet Auburn corridor and in the downtown district where tourists and Atlanta residents mix daily. Additional mural designs and locations will be released in the coming weeks. 

About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: 


For More Information Contact: 

Liz Lapidus/Taylor Rowden 
Liz Lapidus PR 

Erin Shearer 

First Ever Bud Light Music Festival Brings the Biggest Names in Music Bruno Mars, Cardi B, Aerosmith, Ludacris, Migos, Lil Yachty, Lil Baby And More to the City of Atlanta and NFL Fans




NEW YORK – November 7, 2018 – On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”), and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest. The three-night festival will give football fans and the entire city of Atlanta an opportunity to enjoy the artists they love from Thursday, January 31 through Saturday, February 2 at Atlanta’s fully transformed, premium, sports and live entertainment venue, State Farm Arena. On Saturday night, the Bud Light Super Bowl Eve concert will feature one of the world’s biggest pop artists, Bruno Mars, and one of the top female rappers in the game, Cardi B. Friday’s lineup includes Rock and Roll Hall of Famers Aerosmith and soon-to-be-announced special guest.

Electronic Arts Inc.’s EA SPORTS BOWL will once again serve as the unofficial kickoff to the biggest weekend in the NFL season Thursday night with a Welcome to Atlanta Showcase that features Atlanta hip-hop legend Ludacris and friends, as well as a special Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, Lil baby and more.

“Super Bowl Music Fest was created from the vision of bringing the scale of a top-tier music festival and building it around the excitement of one of the world’s biggest sporting events. With an all-star lineup and the chance to showcase outstanding local talent to over 45,000 people over three nights at State Farm Arena, Super Bowl Music Fest creates a one-of-a-kind experience,” said John Collins, CEO of On Location Experiences. “We are tremendously excited to bring this unique experience to Atlanta and fans all weekend long.”

“Atlanta is a city with such a strong music culture that we wanted to work together with our partners at On Location Experiences to bring a music festival to the city that has something for everyone and pays homage to the city’s history of iconic music,” said Shana Barry, Director of Experiential, Bud Light. “Between bringing some of the biggest acts out there right now along with some local Atlanta flavor, we hope that we can give people a chance to come together, drink a few beers and have an unforgettable experience during Super Bowl weekend.”

In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances. Additional presenting partners for the Bud Light Super Bowl Music Fest are StubHub and Ticketmaster. An array of premium seating offerings, including suites and club packages, will be available, also featuring options for premium hospitality. For updates, visit

The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban.



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Hashtag: #SBMusicFest

11x GRAMMY Award winner and 27-time GRAMMY Award nominee Bruno Mars is a celebrated singer, songwriter, producer, and musician who has sold more than 180 million singles worldwide, making him one of the best-selling artists of all time. Recently, his critically acclaimed and RIAA certified double-platinum album 24K Magic marked his highest first week sales debut, remaining in the Top 10 on the Billboard 200 for an impressive 44 consecutive weeks. The lead hit single “24K Magic” is certified four times Platinum by the RIAA. Mars’ six-time platinum certified single “That’s What I Like” recently climbed to No. 1 on the Billboard Hot 100, marking his seventh Hot 100 chart-topper and his first No. 1 on the Hot R&B Songs chart, where it remained at the top-spot for 19 consecutive weeks. Mars is the first artist to have two songs spend 24 or more weeks in the Hot 100’s Top 5 (“That’s What I Like” and “Uptown Funk”). He is the only artist in the past year to have both a four-time and six-time platinum single from the same album. Also, Mars is one of the few artists to have written and produced all of his No. 1 hits and has had a No. 1 song on the Hot 100 from each of his first three studio albums. With seven Hot 100 No. 1’s, Mars is ranked No. 1 among male artists with the most Hot 100 No. 1s for this decade, extending his lead over Justin Bieber, Drake, Eminem, and The Weeknd. Mars has been traveling the globe on his massive 24K Magic World Tour, which sold more than 1 million tickets in a single day.

Rap superstar Cardi B’s debut album “INVASION OF PRIVACY” was released this year to universal acclaim from music critics and marked the first female artist to achieve a Gold certified album on the day of release.  Undoubtedly this years’ greatest hip-hop phenomenon, Cardi B made history with the release of her breakout hit “Bodak Yellow.” The now 5x platinum smash hit spent three historic weeks at #1 on Billboard’s Hot 100 – the first solo #1 by a female hip-hop artist in nearly two decades. Furthermore, “Bodak Yellow” is the #1 certified debut song in the last year and is one of the Top Ten certified songs released in the past year. The release of “Bartier Cardi” and Bruno Mars’s “Finesse (Remix) [Feat. Cardi B],” the latter of which is now certified 2x platinum, Cardi B made history yet again, surpassing Beyoncé as the first woman to have five top 10 singles simultaneously on the “Hot R&B/Hip-Hop Songs” chart.  Cardi B has received a stunning series of top honors, among them two GRAMMY® nods (for “Best Rap Performance” and “Best Rap Song”), two BET Awards nominations (for “Best New Artist” and “Best Female Hip Hop Artist”), a Soul Train Music Award, and five 2017 BET Hip Hop Awards including “Single of the Year,” “Best New Hip Hop Artist,” “Hustler of the Year,” “Made-You-Look Award,” and “Best Mixtape.”  Cardi B received the most nominations for the 2018 MTV Video Music Awards with 12 mentions, winning three awards. She also tied with Drake for the most nominations at the 2018 American Music Awards. She won three AMAs and performed at the ceremony.   Belcalis Almanzar, known professionally as Cardi B, is an American rapper whose hometown is New York City. Born and raised in The Bronx, she first attracted attention for discussing her career as a stripper on social media; coupled with her “no filter attitude”, she became an Internet celebrity through Instagram.    Cardi B has been featured on the cover of People Espanol, Cosmopolitan, Rolling Stone, The New York Times Magazine and many more.


On the cusp of their 50th anniversary and having sold over 150 million albums worldwide, AEROSMITH–Steven Tyler (vocals), Joe Perry (lead guitar), Brad Whitford (guitar), Tom Hamilton (bass) and Joey Kramer (drums)–are a living piece of American music history. They are the recipients of countless awards including four GRAMMYs, eight American Music Awards, six Billboard Awards and 12 MTV Video Music Awards among many other honors including an induction into the Rock and Roll Hall of Fame. Proving that they can cross genre-boundaries with ease, these rock legends have even taken home a Soul Train Award for Best Rap Single for their remix of Run DMC’s “Walk This Way.”  With scores of multi-platinum albums, AEROSMITH continues to inspire generations to get their wings, get a grip and just push play.


On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.

On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.

On Location’s operations include: Anthony Travel, CID Entertainment, Future Beat, KreateInc,PrimeSport and Steve Furgal’s International Tennis Tours.

On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information,

Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to todayor follow us on Twitter @StateFarmArena.

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For more information on the Bud Light Super Bowl Music Fest, please contact:

Rebecca Shapiro | Shore Fire Media | | 718.522.7171

Kerri Brusca | Shore Fire Media | | 718.522.7171

Jaclyn D. Carter | Shore Fire Media | | 615.280.5330

Miles Ritenour | Bud Light |

Kelly Ricci | 3PM || 212.373.6111

Atlanta Super Bowl Host Committee Announces Super Bowl LIVE presented by Verizon and Reveals Atlanta-based GRAMMY Award-Winning Producer Jermaine Dupri as the Event’s Music Producer

ATLANTA (October 26, 2018) – With Super Bowl LIII just 100 days away, the Atlanta Super Bowl Host Committee (Host Committee) announced Super Bowl LIVE details including Verizon as its presenting sponsor and Atlanta-based, GRAMMY Award-Winning Producer Jermaine Dupri as the event’s music producer.

“Super Bowl LIVE presented by Verizon is an opportunity to celebrate and embrace Atlanta’s vibrant culture and renowned music scene,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “We are thrilled to have the legendary Jermaine Dupri as our music producer for the free event in Centennial Olympic Park. His involvement will curate a special week of musical acts creating lasting memories for Atlanta residents and visiting fans during the days leading up to Super Bowl LIII.”

Jermaine Dupri is currently celebrating his record label, So So Def Records’ 25th anniversary. His involvement in Super Bowl LIVE presented by Verizon will include securing talent and producing the evening concerts across various genres.

“Since I’ve entered the music scene, I’ve always had concerns with how people view the city of Atlanta, both musically and overall. It’s an incredible place to be, and I am always thinking of ways to make that view better. I feel it’s my duty as the Unauthorized Mayor to help Super Bowl LIVE create the best Welcome to Atlanta experience for the fans ever!!” said Jermaine Dupri.

Centennial Olympic Park in downtown Atlanta will be the site of the free, large-scale fan festival leading up to Super Bowl LIII on Sunday, February 3, 2019. Super Bowl LIVE presented by Verizon will be open to the public the following days and times.

  • Saturday, January 26: 10 a.m. – 10 p.m.
  • Sunday, January 27: 12 p.m. – 7 p.m.
  • Monday, January 28: 4 p.m. – 8 p.m.
  • Tuesday, January 29: Closed
  • Wednesday, January 30: Closed
  • Thursday, January 31: 4 p.m. – 10 p.m.
  • Friday, February 1: 12 p.m. – 10 p.m.
  • Saturday, February 2: 10 a.m. – 10 p.m.


As presenting sponsor, Verizon will have a visible brand presence around Super Bowl LIVE’s Verizon stage and private VIP area. In addition, Verizon will have additional activation space for fan engagement showcasing Verizon UP, the company’s customer rewards program.

The Atlanta Super Bowl Host Committee has partnered with On Location Experiences and their production company, KREATE, a nationally-recognized experiential agency known for bringing brands to life, to develop the concept and production for Super Bowl LIVE presented by Verizon.

“Super Bowl Sunday is focused around the experience of the game, but Super Bowl LIVE is about bringing the entertainment experience of Super Bowl weekend to the whole city of Atlanta,” said Sean Connolly, CEO of Kreate and EVP Production & Design, On Location Experiences. “This year, with Atlanta as the home of entertainment in the South, we are expecting an outstanding festival with some incredible talent. We are thrilled to be working alongside the Super Bowl Host Committee again this year to produce this truly unique event.”

Today’s announcement marks 100 days until Super Bowl LIII. Additional details on Super Bowl LIVE presented by Verizon and the talent and activations will be announced in the coming weeks.


About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit:

About Jermaine Dupri

In 1992, Jermaine Dupri introduced to the world to two 12-year-olds who wore their pants backwards by the name of Kris Kross. In February of that same year their first song “Jump” was released and immediately soared to #1 on the pop charts remaining for eight weeks. This accomplishment labeled Jermaine as a 19-year-old wunderkind and super-producer. With over 400 million records sold to date, Dupri, a member of the Songwriters Hall of Fame, is one of most successful producers in the music industry. His career milestones include the release of several platinum recordings as CEO of So So Def, winning numerous awards including a Grammy for Best R&B Song and being honored with an ASCAP Golden Note Award, given to composers and songwriters who have achieved extraordinary milestones. Now, 25 years later, after the continued success of developing other teen stars and iconic So So Def artists, such as Xscape, Usher, Da Brat, TLC, Bow Wow and more, Jermaine is still on the scene and celebrating his legacy and 25 years of So So Def.