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Atlanta Super Bowl Host Committee Announces $2M Renovation to J.F. Kennedy Park in Atlanta’s Historic Westside Neighborhood as part of its Legacy 53 Initiative

ATLANTA (August 22, 2018) – This morning, the Atlanta Super Bowl Host Committee, The Arthur M. Blank Family Foundation and NFL Foundation held a groundbreaking ceremony announcing details of a $2 million capital improvement project, part of the Host Committee’s Legacy 53 initiative. The investment in and renovation of the City of Atlanta’s John F. Kennedy Park is a commitment to fostering play and healthy lifestyles and will serve as a lasting impact of hosting Super Bowl LIII.  

“This gift to the City of Atlanta and the Westside is the direct result of Atlanta hosting Super Bowl LIII,” said Dan Corso, president of Atlanta Sports Council and chairman of Atlanta Super Bowl Host Committee Board of Directors. “The renovation of John F. Kennedy Park will serve as a vibrant reminder of Atlanta’s third Super Bowl and we are grateful to both the NFL Foundation and The Arthur M. Blank Family Foundation for helping make this a reality for our city.”

“The excitement of Super Bowl LIII goes beyond the game. The active community investment from the NFL Foundation and Host Committee is a great example of successful public-private partnerships in action,” said Atlanta Mayor Keisha Lance Bottoms. “Cultivating thriving communities and creating beautiful spaces in which residents can take pride is the catalyst to revitalization in our often-over-looked neighborhoods. We are grateful for the long-lasting investments that will come to our communities along with the Super Bowl.”

The renovation is part of the Atlanta Super Bowl Host Committee’s Legacy 53 initiative, which is made possible by contributions from the NFL Foundation, The Arthur M. Blank Family Foundation and the July 29 open-to-the-public Atlanta Falcons pre-season practice, where all ticket proceeds were donated to the Host Committee’s Legacy 53 Foundation.

“Our commitment to positive, impactful transformation of Atlanta’s historic Westside neighborhoods began more than 10 years ago and will continue for decades to come,” stated Arthur Blank, Chairman, The Arthur M. Blank Family Foundation. “The opportunity to better leverage our Westside investments and elevate the impact of Super Bowl LIII to bring a lasting greenspace focused on sports and fitness is a great honor for all of us in my family, our foundation and in all of our businesses.”

“Through the Legacy 53 initiative, we will collectively create a positive impact for the city of Atlanta and the next generation of Falcons fans,” said Alexia Gallagher, NFL Foundation Executive Director. “The groundbreaking ceremony for the John F. Kennedy Park renovation kicks off a number of our programs focused on celebrating and elevating the Atlanta communities. We are honored to partner with the Atlanta Super Bowl Host Committee and The Arthur M. Blank Family Foundation on fostering a lasting legacy in these areas.” 

The City of Atlanta owns and operates the park and it currently is primarily used by the students at Hollis Innovation Academy and the neighboring community.  The renovations at John F. Kennedy Park will include the following:

  • Full-level turf playing surface 
  • Community walking path
  • Fit-Trail exercise system for fitness training
  • New playground equipment with soft turf underpinning
  • New hard-court basketball court
  • Shade picnic pavilion 
  • Sidewalk lighting for evening use
  • Current playground equipment to be repurposed, upgraded and placed in Ashby Circle Playlot

The renovated John F. Kennedy Park will be unveiled the week of Super Bowl LIII with a ribbon cutting ceremony. Super Bowl LIII will take place on February 3, 2019 at Mercedes-Benz Stadium.

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.

About The NFL Foundation

The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football, and the communities that support our game. For more information on The NFL Foundation, visit: www.NFLFoundation.org.

Media Contacts:
Erin Shearer, 404.723.0016, Erin.Shearer@ATLChampGame.com
Traci Messier, 706.816.6022, TMessier@JacksonSpalding.com 

Atlanta Super Bowl Host Committee Launches Legacy 53

ATLANTA (June 26, 2018) – The Atlanta Super Bowl Host Committee has announced the details of its community engagement initiative, Legacy 53. This initiative reflects the Host Committee’s commitment to create a lasting legacy for the City of Atlanta. The focus is on celebrating and elevating Atlanta communities through a variety of activities, impacting both the hearts and minds of our neighbors and the neighborhoods we call home.

“All of us at the Atlanta Super Bowl Host Committee are proud of Legacy 53 and our mission to leave a positive impact on our community,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee.  “Addressing important issues, Legacy 53 is evidence that the Super Bowl LIII is more than just a game for Atlanta.” 

Legacy 53 is built on five pillars:  Business Connect, Capital Improvement project, Civil Rights and Social Justice, Sustainability and Youth Engagement. Each of these pillars is guided by committees of influential leaders and experts and includes programs with partners in the community.

Business Connect – The Host Committee is extending the NFL’s supplier diversity program to the Metro Atlanta area.  The Super Bowl LIII Business Connect program helps identify and connect qualified, local minority, woman, veteran or LGBT-owned businesses to the NFL and its vendors, in order to compete for contracting opportunities surrounding Super Bowl LIII.  This program also provides networking, educational and other business development resources to prepare participating local companies for future contract opportunities. The mission is to bring event production dollars to Atlanta while elevating diverse locally-owned businesses. Over 200 local businesses have been selected to participate in the program.

Capital Improvement Project – The Host Committee, NFL Foundation and The Arthur M. Blank Family Foundation are teaming up to fund a major capital improvement project, benefiting the children of Atlanta.  This investment is a commitment to fostering play and healthy lifestyles and will be a lasting legacy to our community. 

Civil Rights and Social Justice – Atlanta is the historic home of the Civil Rights Movement, and as such, the Host Committee is proud to recognize the rich history and continued leadership of our city in areas of Human Rights.  The vision for this pillar was established through a diverse committee of leaders and experts.  Programs include a conversation series as well as a public art project that will involve community driven installations across Atlanta. With partners including WonderRoot, the Center for Civil and Human Rights and the Arthur M. Blank Family Foundation, the aim is to connect deeply with our communities and inspire constructive dialogue surrounding social issues.  To learn more about the public art program, join WonderRoot and the Atlanta 

Super Bowl Host Committee for a media event on Thursday, June 28, 10:30 a.m., at the John Lewis Hero Mural located at 219 Auburn Avenue in Downtown Atlanta.

Sustainability – Environmental consideration has been major focus for the NFL and the Host Committee for each Super Bowl city over the past 25 years.  The goal for Atlanta is to maximize waste diversion on gameday as well as surrounding Super Bowl events, reduce our environmental impact through the use of renewable energy credits, optimize reclamation of Super Bowl materials for reuse, engage our local communities in repurposing and recycling, and leave a lasting legacy in Atlanta’s neighborhoods through planting projects in our urban forest program.  Atlanta received the Golden Shovel – a symbol of Super Bowl sustainability – from Minneapolis in May of 2018 and will symbolically put it to use in September during our first tree planting event.  

Youth Engagement – The Host Committee, in partnership with the NFL and the Atlanta Falcons, are building a collection of programs geared toward Atlanta’s youth.  Programs emphasize sport and physical activity as an essential component of development, as well as support for healthy lifestyle habits.  Working with community partner GENYOUth, a particular area of focus is on nutrition for children, delivering school breakfast grants in the metro Atlanta area to help address hunger, food insecurity and academic achievement.  

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.

Atlanta Super Bowl Host Committee Seeking 10,000 to Volunteer for Super Bowl LIII

ATLANTA (March 28, 2018) – The Atlanta Super Bowl Host Committee (Host Committee) officially opened its application process for the Super Bowl LIII volunteer program, known as TEAM ATL. The Host Committee is seeking up to 10,000 high-energy individuals to assist in welcoming more than one million guests expected to visit our region during the 10 days of festivities surrounding Super Bowl LIII, to be held on Sunday, February 3, 2019, at Mercedes-Benz Stadium.

Beginning today, fans can visit  ATLSuperBowl53.com/volunteer/ to apply and begin the process of becoming part of TEAM ATL.

“We are looking for enthusiastic and knowledgeable volunteers to help us provide a warm welcome to more than one million visitors during Super Bowl Week,” said Host Committee Chief Operating Officer Brett Daniels. “The positive experience visiting fans will have will be in large part due to the interaction they have with our TEAM ATL volunteers. We look forward to showcasing the diversity, spirit and character of our region through this program.”

Interested participants are required to go through a formal application process including a background check and one-on-one interview to be conducted this summer. All volunteers must be at least 18 years old at the time of submission. The Host Committee will hold orientation and a kickoff event this fall and mandatory role-specific training later this year.

TEAM ATL volunteers must commit to work a minimum of three shifts ranging in length from four to six hours each. In addition to being in on the action, volunteers will receive a custom-designed uniform package including a jacket, polo, hat and scarf. Volunteer uniforms will be revealed later this year.

Volunteers will help the Host Committee and City of Atlanta by serving as city ambassadors at key areas such as airports, hotels and official Host Committee and NFL events. There will be no volunteer opportunities inside of Mercedes-Benz Stadium on gameday.

The Host Committee has selected workforce staffing solutions technology platform Rosterfy as the volunteer program management system.

For more information on the program, please visit ATLSuperBowl53.com/volunteer/.

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: ATLSuperBowl53.com.

Media Contacts:

Erin Shearer
Erin.Shearer@ATLChampGame.com

Traci Messier
TMessier@JacksonSpalding.com

Atlanta Super Bowl Host Committee Announces Partnership with On Location Experiences

Experienced Event Production and Hospitality Partner to Support the Host Committee in Developing the Ultimate Super Bowl Experience in Atlanta

ATLANTA – March 22, 2018 – The Atlanta Super Bowl Host Committee (the “Host Committee”) today announced that it has partnered with On Location Experiences (OLE), the official hospitality partner of the National Football League, to develop local events surrounding Super Bowl LIII, which will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.

“Super Bowl LIII gives Atlanta an opportunity to shine on the world stage, and On Location Experiences will help us showcase the distinct culture and vibrant energy that is unique to Atlanta,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee. “With unmatched experience in event production and hospitality, On Location Experiences will provide invaluable continuity, league relationships and institutional knowledge that will benefit the Host Committee, supporting partners and the overall fan experience.”

John Collins, CEO of On Location Experiences, said “We are thrilled to be working with the Host Committee as they plan this iconic event in such an extraordinary city. The Super Bowl is one of the most anticipated sporting events in the world, and we look forward to developing unique experiences that are open to the public and available for everyone in Atlanta to enjoy.”

Super Bowl LIVE, a 10-day festival featuring live music, food, interactive entertainment and more, will be held in downtown Atlanta in the week leading up to the game.

Last year, in partnership with the Minnesota Host Committee, OLE produced the Super Bowl LIVE festival in Minneapolis leading up to Super Bowl LII. More than one million people, including Minnesotans and visitors from across the globe, attended the 10 days of festivities, which featured live music, local cuisine and more.

The Host Committee has designated OLE as the national sponsorship agency for this year’s Super Bowl LIVE, where On Location will be working with sponsors to enhance brand activation at the festival and other events around Atlanta. For those interested in hearing about sponsorship opportunities, please email the Host Committee’s events and sponsorship team at Sponsorship@ATLChampGame.com.

At previous Super Bowls, OLE has produced A-List concerts, pre-game tailgates and post-game parties, in addition to providing fans with Super Bowl tickets and hospitality packages. For fans interested in securing Super Bowl ticket and hospitality packages from OLE, please visit nflonlocation.com.   

ATLSuperBowl53.com is the official website for the Host Committee with @ATLSuperBowl53 serving as the social media handle for Facebook, Instagram and Twitter. The Host Committee logo and additional press materials can be downloaded here.

About Atlanta Super Bowl LIII Host Committee 

The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com

About On Location Experiences 

On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.

On Location’s operations include: Anthony Travel, the nation’s largest provider of collegiate sports travel management services; CID Entertainment, a hospitality leader in the live music and festival industry; Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience; Nomadic Entertainment, which creates exclusive music and high-end nightlife experiences; PrimeSport, a leader in providing direct access to some of the biggest events in sports and entertainment; Steve Furgal’s International Tennis Tours, a leader in developing world-class tennis experiences for more than 40 years; as well as a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers.

On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group.  For more information about On Location Experiences, please visit www.onlocationexp.com.

Contact

Atlanta Super Bowl Host Committee
Erin Shearer
404-723-0016
Erin.Shearer@ATLChampGame.com

On Location Experiences
Gagnier Communications
Dan Gagnier/Patrick Reynolds
646-569-5897
OLE@gagnierfc.com