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Atlanta Super Bowl Host Committee Announces Super Bowl LIVE Presented by Verizon, Partner Activations and Concert Series Updates

ATLANTA (Dec. 12, 2018) – With Super Bowl LIII exactly 53 days away, the Atlanta Super Bowl Host Committee (Host Committee) has unveiled additional details around Super Bowl LIVE presented by Verizon, including partner activations from Hyundai, Frito-Lay, Ford and Verizon, as well as the first round of musical acts and a breakdown of musical talent by genre for each night of the festival.  

“Super Bowl LIVE presented by Verizon is a free, family-friendly event that gives the general public an opportunity to be involved in Super Bowl LIII while embracing Atlanta’s renowned music scene,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “We’re thrilled to have brands like Verizon, Ford, Frito-Lay and Hyundai on board as partners to help make this event an unforgettable experience for fans and the City of Atlanta as a whole.”

At Super Bowl LIVE, Hyundai will invite guests to its “Fan Jam” activation, which will feature opportunities to compete in games against friends and family, as well as an opportunity to win tickets to Super Bowl LIII. 

Frito-Lay and Tostitos, the Official Chip & Dip of the NFL, will have a Tostitos Cantina at Super Bowl LIVE, where NFL legends will stop by to compete in various challenges, including a nacho-making competition, while meeting and greeting fans.

Guests at Super Bowl LIVE can also experience the Built Ford Tough VR Drive-In, which features a virtual reality fan journey to Atlanta. Guests can hop into a Ford F-150, Super Duty or new Ford Ranger, strap on a pair of VR goggles and head to Atlanta from a variety of locations around the country. Guests will also have opportunities to meet NFL players and legends or win a NFLShop.com gift card. 

Verizon will engage with fans through multiple activations, including the stageside Verizon Up Members Lounge where NFL players and legends will make appearances throughout the week. In addition, the Verizon Experience will offer consumers a peek into the future of 5G and how it will change their fan experience through technology both in their homes and their home stadium. Yahoo Sports will create original content and host interviews with NFL talent from the Verizon Experience. 

In addition to the activations, Super Bowl LIVE will include ESPN, NFL Network and 11Alive Atlanta, each of which will be broadcasting from the event. 

Centennial Olympic Park in downtown Atlanta will be the site of the free, large-scale fan festival leading up to Super Bowl LIII on Sunday, February 3, 2019. Confirmed musical acts on the Verizon Up Stage for Monday, Jan. 28 and Saturday, Feb. 2 are as follows:

Monday 1/28:
DJ Holiday & Friends

  • YFN Lucci
  • Waka Flocka
  • K Camp
  • Trinidad James
  • Swag Surf Boys
  • Coca Vango 
  • Light Skin Keisha
  • Derez Deshon

Goodie Mob

Saturday 2/2
DJ Smurf & Friends

  • Tag Team 
  • MC Shy D 
  • Ying Yang Twins
  • Kilo Ali
  • KP & Envyi

The Verizon Up Stage will feature KD Bowe as the host for all nights of the concert series. Bowe currently serves as an on-air personality for Atlanta’s Radio One and in-game host for the Atlanta Falcons. 

Super Bowl LIVE presented by Verizon will be open to the public during the following days and times with the following confirmed musical genres by day (for the 4 p.m. to close timeslots):

Dates/Times: Genre:

  • Saturday, Jan. 26: 11 a.m. – 10 p.m. Hip Hop 
  • Sunday, Jan. 27: 12 p.m. – 7 p.m. Country
  • Monday, Jan. 28: 4 p.m. – 9 p.m. Hip Hop/R&B
  • Tuesday, Jan. 29: Closed 
  • Wednesday, Jan. 30: Closed 
  • Thursday, Jan. 31: 4 p.m. – 10 p.m. Country & Rock
  • Friday, Feb. 1: 2 p.m. – 10 p.m. Pop & EDM 
  • Saturday, Feb. 2: 11 a.m. – 10 p.m. Hip Hop 

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com.

Media Contacts:

Erin Shearer, Erin.shearer@atlchampgame.com, 404-723-0016
Traci Messier, tmessier@jacksonspalding.com, 404-214-3596

NFL Teams Up with Local Organizations and Community Groups to Improve Neighborhood Access to Fresh Produce

Food Forest at Browns Mill, Mechanicsville Neighborhood Benefit

ATLANTA –On Saturday, Dec. 1 and Monday, Dec. 3, the National Football League’s Environmental Program will team up with the Atlanta Super Bowl Host Committee, Verizon, City of Atlanta, Mayor’s Office of Resilience, Department of Parks and Recreation, Trees Atlanta, local students and community members to expand and create community gardens and make fresh produce more available to neighbors. It’s all part of the Super Bowl Urban Forestry Program which works to leave a positive “green” legacy in Atlanta’s Super Bowl host community as part of Legacy 53.

On Saturday, Dec. 1 nearly 100 volunteers will gather at the Food Forest at Browns Mill (2217 Browns Mill Rd., Atlanta) to plant winter vegetables, fruit trees and berry bushes, build vine trellises and enhance the nature trail through the area. The event kicks off with an opening ceremony at 9 a.m. and, in honor of Super Bowl, concludes with a “Souper” lunch of soup created by local chefs using locally sourced ingredients.

Community members will be joined in the effort by Atlanta Super Bowl Host Committee volunteers, Verizon Green Team members and students from Brandon Hall School.

The 7.1-acre site, which used to be a working farm, will become the largest food forest in the country, providing greater access to nutritious food like fruits, nuts, vegetables, mushrooms and herbs. It was acquired by the Conservation Fund in 2016 with the goal of preserving the history of the land and paying forward the good deeds of its former owners, Ruby and Willie Morgan, who were known to leave excess produce from the farm on the fence posts for neighbors to enjoy.

On Monday, Dec. 3 at 9 a.m. a second team of volunteers will gather and build community gardens on an abandoned vacant lot in the Mechanicsville neighborhood, located at 590 Whitehall Terrace, SW Atlanta. The Whitehall Terrace Urban Garden will provide fresh produce to an area defined as a food desert by the USDA. It is one of the pilot community gardens in the City of Atlanta’s Aglanta “Grows-A-Lot” program.

Raised garden beds will be built and planted with vegetables and herbs. Harvests will help feed food insecure people in the community. The site was adopted by food system leaders, community organizers, educators, health professionals, seasoned gardeners and neighbors who will maintain the site.

The Whitehall Terrace garden and Food Forest projects are among the Super Bowl LIII urban forestry projects taking place in the months leading up to Super Bowl. The NFL, in partnership with the Atlanta Super Bowl Host Committee and Verizon, has awarded Super Bowl urban forestry grants to numerous projects in the greater Atlanta area to restore, beautify and enhance local areas.

Super Bowl LIII Urban Forestry Projects include:

  • Castleberry Hill
  • Trees to provide shade and beauty
  • Salvation Army Bellwood Boys & Girls Club
    • 40 to 45 trees to add shade near play and picnic areas and along fence.
  • Warren Boys & Girls Club of Metro Atlanta
    • Trees to provide shade and color to the front and side of the building.
  • East Point – near City Hall
    • Variety of tree species to add shade and beauty
  • Clarkston
    • Dozens of trees planted to add shade and beauty
  • Decatur – southeast corner of city damaged by Hurricane Irma
    • Street tree planting to replace old growth trees lost to severe weather events 
  • Doraville
  • Planting dozens of trees to enhance the city’s tree cover
  • Hapeville
    • Planting large shade and understory trees
  • Zoo Atlanta pollinator garden
    • Creation of pollinator habitat/to be used for education
  • Whitehall/I SIP Earth Garden
  • Construction of raised garden beds, planting winter vegetables and fruit trees
  • Urban Food Forest at Browns Mill
    • Installation of organic and heirloom berry bushes and vine trellises, planting of winter community garden and enhancement of nature trail
  • Chosewood Park
  • Reforestation project planting 200 fast growing trees
  • Centerhill Neighborhood
  • Planting flowering and fruiting trees
  • Spring 2019 Location TBD
  • Final Super Bowl LIII urban forestry project/Golden Shovel ceremony pass to Miami

About the Super Bowl LIII Environmental Program:

The NFL has incorporated environmental projects into the management of Super Bowl for more than 25 years. These environmental projects are part of a larger program of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community. Sustainability, featuring the NFL Environmental Program, is one of the five pillars of the Atlanta Super Bowl Host Committee’s Legacy 53.

The Super Bowl Environmental Program is part of the NFL’s sustainability platform. Carried out in partnership with the local Super Bowl Host Committee and Verizon, the program aims to reduce the environmental impact of Super Bowl events and leave a positive, “green” legacy in host communities. These efforts include food recovery and distribution, recycling and solid waste management, recovery and donation of event and building materials, urban forestry projects, the use of “green energy” to power events, and a community project called Super Kids-Super Sharing which works to put books, sports equipment and school supplies into the hands of local children in need.

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CONTACTS:
Susan Groh, NFL Environmental (401) 952-0885
Dana Gordon, NFL Communications (856) 397-2917
Erin Shearer, Atlanta Super Bowl Host Committee (404) 723-0016
Alex Beasley, Trees Atlanta (404) 681-4894

 WonderRoot and the Atlanta Super Bowl Host Committee Unveil Sketches of Eight of the 30 Murals that Comprise “Off The Wall” 

Thirty Large-Scale Civil Rights- and Social Justice-Inspired Murals to Become Lasting Public Art Legacy of Super Bowl LIII 

ATLANTA (November 13, 2018) – As the city gears up to host Super Bowl LIII, 10 artists are preparing to install 30 compelling, legacy murals around Downtown Atlanta as part of the Legacy 53 initiative. Arts and advocacy group WonderRoot and the Super Bowl Host Committee unveiled sketches of eight of the 30 murals today which comprise “Off The Wall: Atlanta’s Civil Rights & Social Justice Journey,” an initiative that – through murals, media and community conversations – seeks to elevate and amplify Atlanta’s role in civil rights, human rights and social justice movements. The murals will be installed ahead of Super Bowl LIII and will remain a part of the City of Atlanta’s permanent public art collection. 

“Through our partnership with the Atlanta Super Bowl Host Committee and the inspirational talent of our Off the Wall artists, we have the opportunity to build upon Atlanta’s legacy and advance progress in Atlanta and beyond,” said Chris Appleton, executive director at WonderRoot. 

The content of the murals was informed by 43 community conversations over the course of several months, which were attended by the artists, residents and community stakeholders. 

For example, artist GAIA attended a community conversation hosted by Partnership Against Domestic Violence, where the discussion inspired aspects of GAIA’s mural design for Off the Wall. 

Of the artists whose first eight sketches have been released, six are from Atlanta, six are artists of color, one is a DACA recipient, one received an Obama Lifetime Achievement Award and one is on the Forbes 30 Under 30 List. The artists are: 

  1. Brandan “B-Mike” Odums – New Orleans 
  2. Ernest Shaw – Baltimore in collaboration with GAIA – New York 
  3. GAIA – New York 
  4. Gilbert Young – Atlanta 
  5. The Loss Prevention Arts – Atlanta 
  6. Muhammad Yungai – Atlanta 
  7. Shanequa Gay – Atlanta 
  8. Yehimi A. Cambron Alvarez – Morelia, Mexico/Atlanta 

“With the eyes of the world on Atlanta for Super Bowl LIII, we want to embrace our city’s rich civil rights heritage and bring people together to celebrate the unique diversity of our city in a lasting way,” said Brett Daniels, COO, Atlanta Super Bowl Host Committee. 

The 30 murals will be installed in three areas of Downtown: in the neighborhoods of Vine City, English Avenue, Ashview Heights and Castleberry Hill that border Mercedes-Benz Stadium, the Sweet Auburn corridor and in the downtown district where tourists and Atlanta residents mix daily. Additional mural designs and locations will be released in the coming weeks. 

About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com. 

 

For More Information Contact: 

Liz Lapidus/Taylor Rowden 
Liz Lapidus PR 
taylor@lizlapiduspr.com 
liz@lizlapiduspr.com 
404-688-1466 

Erin Shearer 
Erin.Shearer@ATLChampGame.com 
404-723-0016 

First Ever Bud Light Music Festival Brings the Biggest Names in Music Bruno Mars, Cardi B, Aerosmith, Ludacris, Migos, Lil Yachty, Lil Baby And More to the City of Atlanta and NFL Fans

ON LOCATION EXPERIENCES AND BUD LIGHT LAUNCH THREE-DAY MUSIC FEST LEADING UP TO SUPER BOWL LIII IN ATLANTA

TICKETS TO THE GENERAL PUBLIC WILL GO ON SALE FRIDAY, NOVEMBER 9 AT 12:00 PM

VIA  SUPERBOWLMUSICFEST.COM AND TICKETMASTER

NEW YORK – November 7, 2018 – On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”), and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest. The three-night festival will give football fans and the entire city of Atlanta an opportunity to enjoy the artists they love from Thursday, January 31 through Saturday, February 2 at Atlanta’s fully transformed, premium, sports and live entertainment venue, State Farm Arena. On Saturday night, the Bud Light Super Bowl Eve concert will feature one of the world’s biggest pop artists, Bruno Mars, and one of the top female rappers in the game, Cardi B. Friday’s lineup includes Rock and Roll Hall of Famers Aerosmith and soon-to-be-announced special guest.

Electronic Arts Inc.’s EA SPORTS BOWL will once again serve as the unofficial kickoff to the biggest weekend in the NFL season Thursday night with a Welcome to Atlanta Showcase that features Atlanta hip-hop legend Ludacris and friends, as well as a special Quality Control Music showcase featuring rap supergroup Migos, Lil Yachty, Lil baby and more.

“Super Bowl Music Fest was created from the vision of bringing the scale of a top-tier music festival and building it around the excitement of one of the world’s biggest sporting events. With an all-star lineup and the chance to showcase outstanding local talent to over 45,000 people over three nights at State Farm Arena, Super Bowl Music Fest creates a one-of-a-kind experience,” said John Collins, CEO of On Location Experiences. “We are tremendously excited to bring this unique experience to Atlanta and fans all weekend long.”

“Atlanta is a city with such a strong music culture that we wanted to work together with our partners at On Location Experiences to bring a music festival to the city that has something for everyone and pays homage to the city’s history of iconic music,” said Shana Barry, Director of Experiential, Bud Light. “Between bringing some of the biggest acts out there right now along with some local Atlanta flavor, we hope that we can give people a chance to come together, drink a few beers and have an unforgettable experience during Super Bowl weekend.”

In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances. Additional presenting partners for the Bud Light Super Bowl Music Fest are StubHub and Ticketmaster. An array of premium seating offerings, including suites and club packages, will be available, also featuring options for premium hospitality. For updates, visit https://www.superbowlmusicfest.com.

The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban.

BUD LIGHT SUPER BOWL MUSIC FEST SCHEDULE

SOCIAL MEDIA LINKS / HASHTAGS

Website:www.superbowlmusicfest.com

Instagram:  SBMusicFest
Facebook: SBMusicFest
Twitter: SBMusicFest
Hashtag: #SBMusicFest

BRUNO MARS
11x GRAMMY Award winner and 27-time GRAMMY Award nominee Bruno Mars is a celebrated singer, songwriter, producer, and musician who has sold more than 180 million singles worldwide, making him one of the best-selling artists of all time. Recently, his critically acclaimed and RIAA certified double-platinum album 24K Magic marked his highest first week sales debut, remaining in the Top 10 on the Billboard 200 for an impressive 44 consecutive weeks. The lead hit single “24K Magic” is certified four times Platinum by the RIAA. Mars’ six-time platinum certified single “That’s What I Like” recently climbed to No. 1 on the Billboard Hot 100, marking his seventh Hot 100 chart-topper and his first No. 1 on the Hot R&B Songs chart, where it remained at the top-spot for 19 consecutive weeks. Mars is the first artist to have two songs spend 24 or more weeks in the Hot 100’s Top 5 (“That’s What I Like” and “Uptown Funk”). He is the only artist in the past year to have both a four-time and six-time platinum single from the same album. Also, Mars is one of the few artists to have written and produced all of his No. 1 hits and has had a No. 1 song on the Hot 100 from each of his first three studio albums. With seven Hot 100 No. 1’s, Mars is ranked No. 1 among male artists with the most Hot 100 No. 1s for this decade, extending his lead over Justin Bieber, Drake, Eminem, and The Weeknd. Mars has been traveling the globe on his massive 24K Magic World Tour, which sold more than 1 million tickets in a single day.

CARDI B
Rap superstar Cardi B’s debut album “INVASION OF PRIVACY” was released this year to universal acclaim from music critics and marked the first female artist to achieve a Gold certified album on the day of release.  Undoubtedly this years’ greatest hip-hop phenomenon, Cardi B made history with the release of her breakout hit “Bodak Yellow.” The now 5x platinum smash hit spent three historic weeks at #1 on Billboard’s Hot 100 – the first solo #1 by a female hip-hop artist in nearly two decades. Furthermore, “Bodak Yellow” is the #1 certified debut song in the last year and is one of the Top Ten certified songs released in the past year. The release of “Bartier Cardi” and Bruno Mars’s “Finesse (Remix) [Feat. Cardi B],” the latter of which is now certified 2x platinum, Cardi B made history yet again, surpassing Beyoncé as the first woman to have five top 10 singles simultaneously on the “Hot R&B/Hip-Hop Songs” chart.  Cardi B has received a stunning series of top honors, among them two GRAMMY® nods (for “Best Rap Performance” and “Best Rap Song”), two BET Awards nominations (for “Best New Artist” and “Best Female Hip Hop Artist”), a Soul Train Music Award, and five 2017 BET Hip Hop Awards including “Single of the Year,” “Best New Hip Hop Artist,” “Hustler of the Year,” “Made-You-Look Award,” and “Best Mixtape.”  Cardi B received the most nominations for the 2018 MTV Video Music Awards with 12 mentions, winning three awards. She also tied with Drake for the most nominations at the 2018 American Music Awards. She won three AMAs and performed at the ceremony.   Belcalis Almanzar, known professionally as Cardi B, is an American rapper whose hometown is New York City. Born and raised in The Bronx, she first attracted attention for discussing her career as a stripper on social media; coupled with her “no filter attitude”, she became an Internet celebrity through Instagram.    Cardi B has been featured on the cover of People Espanol, Cosmopolitan, Rolling Stone, The New York Times Magazine and many more.

 

AEROSMITH
On the cusp of their 50th anniversary and having sold over 150 million albums worldwide, AEROSMITH–Steven Tyler (vocals), Joe Perry (lead guitar), Brad Whitford (guitar), Tom Hamilton (bass) and Joey Kramer (drums)–are a living piece of American music history. They are the recipients of countless awards including four GRAMMYs, eight American Music Awards, six Billboard Awards and 12 MTV Video Music Awards among many other honors including an induction into the Rock and Roll Hall of Fame. Proving that they can cross genre-boundaries with ease, these rock legends have even taken home a Soul Train Award for Best Rap Single for their remix of Run DMC’s “Walk This Way.”  With scores of multi-platinum albums, AEROSMITH continues to inspire generations to get their wings, get a grip and just push play.

 

ABOUT ON LOCATION EXPERIENCES:
On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.

On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.

On Location’s operations include: Anthony Travel, CID Entertainment, Future Beat, KreateInc,PrimeSport and Steve Furgal’s International Tennis Tours.

On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.

ABOUT BUD LIGHT:
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visitwww.BudLight.com.

ABOUT STATE FARM ARENA:
Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to www.statefarmarena.com todayor follow us on Twitter @StateFarmArena.

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For more information on the Bud Light Super Bowl Music Fest, please contact:

Rebecca Shapiro | Shore Fire Media | rshapiro@shorefire.com | 718.522.7171

Kerri Brusca | Shore Fire Media | kbrusca@shorefire.com | 718.522.7171

Jaclyn D. Carter | Shore Fire Media | jcarter@shorefire.com | 615.280.5330

Miles Ritenour | Bud Light | Media@anheuser-busch.com

Kelly Ricci | 3PM | Kelly.Ricci@pmkbnc.com| 212.373.6111