ATLANTA (March 28, 2018) – The Atlanta Super Bowl Host Committee (Host Committee) officially opened its application process for the Super Bowl LIII volunteer program, known as TEAM ATL. The Host Committee is seeking up to 10,000 high-energy individuals to assist in welcoming more than one million guests expected to visit our region during the 10 days of festivities surrounding Super Bowl LIII, to be held on Sunday, February 3, 2019, at Mercedes-Benz Stadium.
Beginning today, fans can visit ATLSuperBowl53.com/volunteer/ to apply and begin the process of becoming part of TEAM ATL.
“We are looking for enthusiastic and knowledgeable volunteers to help us provide a warm welcome to more than one million visitors during Super Bowl Week,” said Host Committee Chief Operating Officer Brett Daniels. “The positive experience visiting fans will have will be in large part due to the interaction they have with our TEAM ATL volunteers. We look forward to showcasing the diversity, spirit and character of our region through this program.”
Interested participants are required to go through a formal application process including a background check and one-on-one interview to be conducted this summer. All volunteers must be at least 18 years old at the time of submission. The Host Committee will hold orientation and a kickoff event this fall and mandatory role-specific training later this year.
TEAM ATL volunteers must commit to work a minimum of three shifts ranging in length from four to six hours each. In addition to being in on the action, volunteers will receive a custom-designed uniform package including a jacket, polo, hat and scarf. Volunteer uniforms will be revealed later this year.
Volunteers will help the Host Committee and City of Atlanta by serving as city ambassadors at key areas such as airports, hotels and official Host Committee and NFL events. There will be no volunteer opportunities inside of Mercedes-Benz Stadium on gameday.
The Host Committee has selected workforce staffing solutions technology platform Rosterfy as the volunteer program management system.
For more information on the program, please visit ATLSuperBowl53.com/volunteer/.
About Atlanta Super Bowl Host Committee
The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: ATLSuperBowl53.com.
Experienced Event Production and Hospitality Partner to Support the Host Committee in Developing the Ultimate Super Bowl Experience in Atlanta
ATLANTA – March 22, 2018 – The Atlanta Super Bowl Host Committee (the “Host Committee”) today announced that it has partnered with On Location Experiences (OLE), the official hospitality partner of the National Football League, to develop local events surrounding Super Bowl LIII, which will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.
“Super Bowl LIII gives Atlanta an opportunity to shine on the world stage, and On Location Experiences will help us showcase the distinct culture and vibrant energy that is unique to Atlanta,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee. “With unmatched experience in event production and hospitality, On Location Experiences will provide invaluable continuity, league relationships and institutional knowledge that will benefit the Host Committee, supporting partners and the overall fan experience.”
John Collins, CEO of On Location Experiences, said “We are thrilled to be working with the Host Committee as they plan this iconic event in such an extraordinary city. The Super Bowl is one of the most anticipated sporting events in the world, and we look forward to developing unique experiences that are open to the public and available for everyone in Atlanta to enjoy.”
Super Bowl LIVE, a 10-day festival featuring live music, food, interactive entertainment and more, will be held in downtown Atlanta in the week leading up to the game.
Last year, in partnership with the Minnesota Host Committee, OLE produced the Super Bowl LIVE festival in Minneapolis leading up to Super Bowl LII. More than one million people, including Minnesotans and visitors from across the globe, attended the 10 days of festivities, which featured live music, local cuisine and more.
The Host Committee has designated OLE as the national sponsorship agency for this year’s Super Bowl LIVE, where On Location will be working with sponsors to enhance brand activation at the festival and other events around Atlanta. For those interested in hearing about sponsorship opportunities, please email the Host Committee’s events and sponsorship team at Sponsorship@ATLChampGame.com.
At previous Super Bowls, OLE has produced A-List concerts, pre-game tailgates and post-game parties, in addition to providing fans with Super Bowl tickets and hospitality packages. For fans interested in securing Super Bowl ticket and hospitality packages from OLE, please visit nflonlocation.com.
ATLSuperBowl53.com is the official website for the Host Committee with @ATLSuperBowl53 serving as the social media handle for Facebook, Instagram and Twitter. The Host Committee logo and additional press materials can be downloaded here.
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com
About On Location Experiences
On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location’s operations include: Anthony Travel, the nation’s largest provider of collegiate sports travel management services; CID Entertainment, a hospitality leader in the live music and festival industry; Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience; Nomadic Entertainment, which creates exclusive music and high-end nightlife experiences; PrimeSport, a leader in providing direct access to some of the biggest events in sports and entertainment; Steve Furgal’s International Tennis Tours, a leader in developing world-class tennis experiences for more than 40 years; as well as a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers.
On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.
Atlanta Super Bowl Host Committee
On Location Experiences
Dan Gagnier/Patrick Reynolds
Atlanta Super Bowl Host Committee and National Football League to Launch Super Bowl LIII Business Connect Program
ATLANTA (March 14, 2018) – The Atlanta Super Bowl Host Committee (Host Committee) and the National Football League (NFL) are inviting Metro Atlanta-based businesses to attend the first Super Bowl LIII Business Connect informational meeting on Tuesday, March 20 at the Georgia World Congress Center.
Super Bowl LIII Business Connect helps to identify and connect certified, diverse and qualified businesses to compete for contracting opportunities connected to the Super Bowl in Atlanta. Additionally, Business Connect provides networking, educational and other business development resources to prepare businesses for future contract opportunities.
“This is an example of one of the many community engagement opportunities the Super Bowl will bring to Atlanta this year,” said Lee Hendrickson, vice president, community engagement and volunteer programs. “Atlanta is home to so many diverse businesses and we look forward to showcasing the unique talent our market has to offer through the Super Bowl LIII Business Connect program.”
“The Super Bowl Business Connect program is a resource for both contractors and suppliers. The program sources and vets the best sports production and event companies in our host city so that NFL contractors have a one stop shopping opportunity to engage and contract local diverse businesses,” says B.J. Waymer the lead of the NFL Business Connect program. “In addition to contract opportunities, we also provide workshops and networking events so that the suppliers we work with can learn our procurement process, increase the capacity of their businesses and leave our program as stronger companies, better prepared to do business in their local marketplace post-Super Bowl.”
To qualify for the program, businesses must meet the following requirements:
- Have a physical office in one of the twenty (20) counties that make up the Metro Atlanta area:
- Barrow, Bartow, Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Newton, Paulding, Pickens, Rockdale, Spalding and Walton;
- Be 51% owned by a minority, woman, veteran or LGBT individual and certified as one of the following:
- Minority Business Enterprise (MBE)
- Veteran-Owned Small Business (VOSB)
- Women Business Enterprise (WBE)
- Lesbian, Gay, Bisexual and/or Transgender Business Enterprise (LGBTBE);
- Have been in operation for three (3) or more years in one of the twenty (20) counties in Metro Atlanta;
- Provide a good or service requested by the program; and
- Must be in good standing and eligible to do business with the City of Atlanta.
The Super Bowl Business Connect informational meeting is the first in a series of events, workshops and resources to help prepare businesses to participate in the Super Bowl procurement process, including networking with representatives of the NFL, the Host Committee staff, corporate sponsors and local small business service organizations.
To register for the Super Bowl LIII Business Connect Workshop, visit ATLSuperBowl53.com/business-connect.
Experienced and qualified local businesses interested in participating in Super Bowl LIII Business Connect can begin applying March 21 at ATLSuperBowl53.com/business-connect. All applications must be submitted and certification requirements must be met by May 15, 2018, for consideration. Interested businesses are encouraged to attend the workshop to learn more about the program.
Super Bowl LIII will be hosted at Mercedes-Benz Stadium on Sunday, February 3, 2019.
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About Atlanta Super Bowl Host Committee
The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.
About Super Bowl LIII Business Connect
Super Bowl LIII Business Connect is a partnership between the National Football League and the
Atlanta Super Bowl Host Committee to link diverse Metro Atlanta area suppliers to contracting opportunities related to Super Bowl LIII. The program’s intent is to provide networking, educational and other business development opportunities to encourage greater business success for each participant. Suppliers participating in the Super Bowl LIII Business Connect program are not guaranteed to be awarded work with the NFL, Super Bowl LIII, or the Atlanta Super Bowl Host Committee, however, all participants will be given full access to the program’s development opportunities listed above.
Erin Shearer, 404.723.0016, Erin.Shearer@ATLChampGame.com
Traci Messier, 706.816.6022, TMessier@JacksonSpalding.com
MINNEAPOLIS (February 5, 2018) – The Atlanta Super Bowl LIII Host Committee today was officially handed host committee responsibilities for next year’s Super Bowl from the National Football League and Minnesota Host Committee in a press conference at the Mall of America.
Super Bowl LIII will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.
NFL Commissioner Roger Goodell attended the ceremony, along with members of the Atlanta Super Bowl LIII Host Committee, including Executive Director Carl Adkins and Chief Operating Officer Brett Daniels, as well as President of the Atlanta Sports Council and Super Bowl LIII Host Committee Board of Directors Dan Corso. Representing the City of Atlanta at the ceremony was new Atlanta Mayor Keisha Lance Bottoms.
“We are officially on the clock for Super Bowl LIII and we couldn’t be more excited for this opportunity to showcase Atlanta to the rest of world,” said Daniels. “We are already a full year into our planning process and know everyone will feel the incredible passion and pride of our city as we intend to put together the best Super Bowl experience ever.”
“Today is a significant day for the Atlanta community as we are 363 days away from the Super Bowl returning to our great city, state and region,” said Corso. “We have been circling this date on our calendars and we are thrilled it is finally here.”
The Atlanta Super Bowl LIII Host Committee introduced a video at the press conference titled, “We Are ATL,” featuring popular Atlanta musician, actor, philanthropist and devoted NFL fan, Ludacris. The video also included Atlanta residents in locations around the city describing what the words ATL mean to them.
Commissioner Goodell delivered a ceremonial NFL football to the Atlanta Host Committee while unveiling the official Super Bowl LIII logo.
The focus of the Super Bowl LIII color palette will be electric red and deep blue. These colors represent the bright, bold and vibrant energy of Atlanta’s thriving culture and the dramatic architecture of Mercedes-Benz Stadium. Together, the NFL’s color palette, photography and graphic elements will harness that energy and illuminate the way to Super Bowl LIII, the brightest moment of the 2018 season.
Super Bowl LIII marks the third Super Bowl hosted by Atlanta and first since 2000. The Dallas Cowboys defeated the Buffalo Bills, 30-24, in Super Bowl XXVIII at the Georgia Dome on January 30, 1994, and the St. Louis Rams edged the Tennessee Titans, 23-16, in Super Bowl XXXIV on January 30, 2000, also at the Georgia Dome.
AtlSuperBowl53.com is the official website for the Host Committee with @atlsuperbowl53 serving as the social media handle for Twitter, Instagram and Facebook. The Atlanta Super Bowl LIII logo and additional press materials can be downloaded here.
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.atlsuperbowl53.com