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Host Committee Announces Two Staff Additions

ATLANTA (May 24, 2017) – The Atlanta Super Bowl LIII Host Committee today named Julia Karrenbauer, Vice President of Events and Sponsorship Activation and Lee Hendrickson, Vice President of Community Engagement and Volunteer Programs.

Karrenbauer was the Senior Director of Business Development at the Georgia World Congress Center Authority in charge of booking major ticketed events and sponsorship fulfillment since 2016. Prior to her ascension to Senior Director, she previously held the title of Director of Business Development/Event Development and was responsible for scheduling revenue-generated events at Centennial Olympic Park, the Georgia Dome and the GWCC, as well as overseeing all non-Falcons related suite sales at the Georgia Dome.

A native of Tampa, FL, Karrenbauer worked for AEG Presents, the second largest concert promoter in the world, out of Nashville, TN as Regional Director of Marketing before joining the GWCC in 2011. Karrenbauer holds three degrees from the University of Georgia, including a Bachelor of Arts in Journalism/Advertising and Communications/Marketing, as well as a Master of Arts in Mass Communication/Public Relations.

In her new role, Karrenbauer will oversee all city-wide planning related to the ancillary events such as Super Bowl Opening Night, NFL Live! and NFL Honors, as well as associated sponsor coordination in support of Super Bowl LIII.

Hendrickson comes to Host Committee after serving as Human Resources Business Partner for Athletics at Georgia Tech since 2014. In one of her instrumental roles at Georgia Tech, Hendrickson led a collaborative effort to develop and launch a comprehensive strategic plan to define a framework of goals supporting the newly-created core values and mission for the athletics program. Hendrickson also implemented a number of initiatives to enhance culture, engagement, and infrastructure for the athletics workforce.

Before her stint at Georgia Tech, the Sylvania, GA product was a Human Resources Specialist at the Atlanta Falcons, the Arthur M. Blank Family Foundation and AMB Sports & Entertainment from 2010-14. She is an active member of the Atlanta chapter of the Society for Human Resource Management, where she directed volunteer-led youth training events while serving as Special Youth Projects Chair from 2011-16. Hendrickson is a graduate of Furman University with a Bachelor of Arts in Psychology and is scheduled to receive her Masters of Business Administration from Tech in 2019.

In Hendrickson’s new position, she will oversee the creation and operation of the 8,000-member volunteer program to serve the needs of Super Bowl LIII. She will also work with the NFL and various local agencies in the development of a Super Bowl legacy program that will make a positive, lasting impact in the City of Atlanta long after the game is over.

Karrenbauer and Hendrickson join the Super Bowl LIII Host Committee executive staff consisting of Executive Director, Carl Adkins, Chief Operating Officer, Brett Daniels, Vice President of Operations and Logistics, Amy Patterson, Vice President of Marketing and Communications, Frank Kleha, Assistant Director of Operations and Logistics, James Seagle, and Project Manager, Chincie Mouton.

 

NFL Releases Date For Super Bowl LIII In Atlanta

ATLANTA (April 13, 2017) – The National Football League today released the official date for Super Bowl LIII to be played at Atlanta’s new Mercedes-Benz Stadium as February 3, 2019.

“We are excited to officially have the date for Super Bowl LIII from the NFL,” said Dan Corso, President of the Atlanta Sports Council and Chairman of the Metro Atlanta Host Committee. “Atlanta’s preparations are well under way as we get ready to showcase the city to the rest of the sporting world.”

Atlanta was originally awarded Super Bowl LIII at the NFL Owners Meeting in Charlotte, NC on May 24, 2016.

Super Bowl LIII will mark the third Super Bowl hosted by Atlanta following two games at the Georgia Dome on January 30, 1994 (Super Bowl XXVIII, Dallas vs. Buffalo) and January 30, 2000 (Super Bowl XXXIV, St. Louis vs. Tennessee).

Super Bowl LIII will be a unique experience for the Atlanta community involving more than a week’s worth of public events and festivities leading up to Super Bowl Sunday.

The Super Bowl is the most-watched television show each year in the United States with an average audience of more than 110 million viewers and is one of the most-watched television events annually worldwide. Last season, Super Bowl LI between the Atlanta Falcons and New England Patriots was the most viewed television program in U.S. history with a total record audience of 172 million.

Atlanta Selected To Host Super Bowl LIII in 2019

NFL owners today selected Atlanta to host Super Bowl LIII in 2019 at Mercedes-Benz Stadium, bringing America’s biggest sporting event back to Atlanta for the first time since 2000

CHARLOTTE (May 24, 2016) – The National Football League (NFL) announced today that Atlanta has been selected to host Super Bowl LIII. The February 3, 2019 contest will be played in the new Mercedes-Benz Stadium which is set to open in 2017. This will mark the third Super Bowl held in Atlanta and the first since Super Bowl XXXIV in 2000.

“It’s a wonderful day for our city and franchise and I know the people of Atlanta and all of Georgia will deliver a spectacular Super Bowl celebration in 2019,” said Atlanta Falcons owner, Arthur M. Blank. “Mercedes-Benz Stadium will be an outstanding venue for the game and with all of the attractions and hotel rooms within a mile of the stadium this is going to be the most walkable Super Bowl ever. Atlanta has truly transformed since it last hosted the Super Bowl in 2000 and I’m grateful to the NFL and team owners for this very special opportunity.”

“I want to extend my thanks and congratulations to the entire bid committee, our local business community and the leaders of our city and state for their strong efforts on this bid,” said Blank. “Mayor Kasim Reed and Governor Nathan Deal have been especially supportive of our efforts to bring events like the Super Bowl to Atlanta and I’m grateful for their vision and leadership in that regard.”

The Atlanta Bid Committee, which was led by the Atlanta Sports Council, Atlanta Falcons, Atlanta Convention & Visitors Bureau and the Georgia World Congress Center Authority, submitted the final bid on April 15. Doug Hertz, president and CEO of United Distributors and Rick Smith, chairman and CEO of Equifax Inc., served as the Bid Committee co-chairs and delivered the successful pitch to NFL owners today in Charlotte. Following the presentation, Arthur Blank privately addressed his peer owners prior to the vote.

“The bid process, which began over a year ago, involved several organizations around the community, and it’s extremely rewarding to see the collaborative effort and hard work pay off,” said Dan Corso, executive director of the Atlanta Sports Council. “We are excited to welcome NFL fans from around the world and showcase all that Atlanta has to offer as a first-class host city.”

The bid presentation was focused on the theme ‘Atlanta Transformed,’ which highlighted the new infrastructure around the city since Super Bowl XXXIV and the $1.4 billion Mercedes-Benz Stadium, currently under construction in the heart of Atlanta. The Bid Committee also emphasized the unique qualifications that set Atlanta apart, such as the downtown walkability to hotels and world-class attractions like the College Football Hall of Fame, the Georgia Aquarium and National Center for Civil and Human Rights.

Officials from the NFL visited Atlanta as part of the bid process in July 2015 and toured ancillary event venues, hotels, the Mercedes-Benz Stadium Preview Center and the construction site of Mercedes-Benz Stadium.

Super Bowl LIII joins the 2018 College Football Playoff National Championship and numerous Semi-Final games, as well as the 2020 NCAA Men’s Final Four as the marquee sporting events scheduled to be played in Mercedes-Benz Stadium. The SEC will continue to play its football championship game in Atlanta for the next 11 years, moving into Mercedes-Benz Stadium in 2017 after closing out a long run in the Georgia Dome this coming December.