The Atlanta Super Bowl Host Committee exists, in part, to create a lasting legacy for the city of Atlanta. This defined mission, entitled Legacy 53, is a multiplatform approach consisting of capital improvement, youth programs, civic and social engagement, local business support and environmental stewardship. Our focus is on celebrating and elevating Atlanta communities, through a variety of initiatives, impacting both the hearts and minds of our neighbors and the neighborhoods we call home.
The foundation of Legacy 53 is built on five pillars: Business Connect, a Capital Improvement Project, Civil Rights and Social Justice, Sustainability and Youth Engagement. Each of these pillars is guided by communities of influential local leaders and experts and includes programs with partners in the community.
The Host Committee is extending the NFL’s supplier diversity program to the Metro Atlanta area. The Super Bowl LIII Business Connect program helps identify and connect qualified, local minority-, woman-, veteran- or LGBT-owned businesses to the NFL and its vendors, in order to compete for contracting opportunities surrounding Super Bowl LIII. This program also provides networking, educational and other business development resources to prepare participating local companies for future contract opportunities. The mission is to bring event production dollars to Atlanta while elevating diverse locally owned businesses. Over 200 local businesses have been selected to participate in the program. Learn more.
LONG-TERM CAPITAL IMPROVEMENT
The Host Committee, NFL Foundation and The Arthur M. Blank Family Foundation are teaming up to fund a major capital improvement project, benefiting the children of Atlanta. This investment is a commitment to fostering play and healthy lifestyles and will be a lasting legacy to our community.
CIVIL RIGHTS & SOCIAL JUSTICE
Atlanta is the historic home of the civil rights movement, and as such, the Host Committee is proud to recognize the rich history and continued leadership of our city in areas of human rights. The vision for this pillar was established through a diverse committee of leaders and experts. Programs include a conversation series as well as a public art project that will involve community-driven installations across Atlanta. With partners including WonderRoot, the Center for Civil and Human Rights and The Arthur M. Blank Family Foundation, the aim is to connect deeply with our communities and inspire constructive dialogue surrounding social issues.
Environmental stewardship has been major focus for the NFL and the Host Committee in each Super Bowl city over the past 25 years. The goal for Atlanta is to maximize waste diversion on gameday as well as during surrounding Super Bowl events, reduce our environmental impact through the use of renewable energy credits, optimize reclamation of Super Bowl materials for reuse, engage our local communities in repurposing and recycling, and leave a lasting legacy in Atlanta’s neighborhoods through planting projects in our urban forest program. Atlanta received the Golden Shovel – a symbol of Super Bowl sustainability – from Minneapolis in May of 2018 and will symbolically put it to use in September during our first tree planting event.