Business Connect is the National Football League’s Super Bowl and special event supplier diversity program. The program is managed in partnership with the Host Committee and serves as a conduit for qualified, diverse and underutilized businesses in Atlanta to compete for contracting opportunities that will be generated by Super Bowl LIII. Additionally, the Super Bowl LIII Business Connect program focuses on creating networking, educational and other professional development opportunities for certified minority, woman, veteran and LGBT-owned diverse businesses.
To qualify for Business Connect, each business must:
- Have a physical office in one of the twenty (20) counties that make up the Metro Atlanta area:
- Barrow, Bartow, Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Newton, Paulding, Pickens, Rockdale, Spalding, and Walton
- Be 51% owned by a minority, woman, veteran or LGBT individual and certified as one of the following:
- Minority Business Enterprise (MBE)
- Veteran-Owned Small Business (VOSB)
- Women Business Enterprise (WBE)
- Lesbian, Gay, Bisexual and/or Transgender Business Enterprise (LGBTBE)
- Have been in operation for three (3) or more years in one of the twenty (20) counties in Metro Atlanta
- Provide a good or service requested by the program
- Must be in good standing and eligible to do business with the City of Atlanta
A business must have proof of certification from one of the approved certification agencies listed below:
- Office of Contract Compliance, City of Atlanta
- Georgia Minority Supplier Development Council
- Greater Women’s Business Council
- Atlanta Gay and Lesbian Chamber of Commerce
- Office of Small and Disadvantaged Business Utilization, U.S Department of Veteran Affairs
All qualified businesses interested in participating in the Super Bowl LIII Business Connect program must register online. Application will be available starting March 20.
1. How can local businesses get involved in Super Bowl LIII?
There are a number of ways local businesses can get involved in the Super Bowl LIII procurement process, the primary of which is Business Connect, the NFL’s special event supplier diversity program. The Super Bowl LIII Business Connect program creates opportunities for local diverse business owners to compete for Super Bowl contracts.
The program will identify 300-400 local diverse businesses, suppliers, and service providers from our area to participate in the program. Accepted businesses will be profiled in the online Business Connect Resource Guide, allowing Super Bowl contractors to quickly identify qualified and experienced providers of goods and services.
Participants in the Business Connect program are also eligible to participate in professional development workshops and networking events designed to increase the capacity of local businesses to succeed in their local markets post Super Bowl.
2. Who qualifies for Super Bowl LIII Business Connect?
- All Business Connect vendors are required to be certified as minority, women,veteran or LGBT-owned business.
- The minority owner must hold 51% of the company.
- The company must have a physical office within one of the twenty (20) countiesthat make up the Metro Atlanta area: Barrow, Bartow, Carroll, Cherokee, Clayton,Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry,Newton, Paulding, Pickens, Rockdale, Spalding and Walton.
- The company must have been in business in one of the 20 counties that make upMetro Atlanta for three (3) or more years.
3. What does it mean to be selected to the Super Bowl LIII Business Connect Resource Guide?
Being a member of the Business Connect Resource Guide means your company was selected as one of the local, diverse providers of goods and services in your specific business category. You and other Resource Guide vendors are eligible to compete for contracts related to Super Bowl LIII events.
4. Am I a "preferred" supplier?
We do not use titles such as ‘exclusive supplier’ or ‘preferred vendor’ to describe companies listed in the Business Connect Resource Guide. Businesses included in the Business Connect Resource Guide are considered “approved” suppliers because they have met the eligibility criteria for the Super Bowl LIII Business Connect program. As such, your business is a part of an exclusive listing of businesses utilized by event producers from the Host Committee and NFL contractors who are looking for experienced, qualified local suppliers to help complete their Super Bowl contracts.
5. How will the Super Bowl LIII Business Connect Resource Guide be used? Will my information be shared or sold to any third parties?
The Business Connect Resource Guide will be an online, public database of local approved and certified businesses that can contract with the NFL, its affiliates and contractors, the Host Committee, or other interested parties for the Super Bowl. The information will be provided publicly on the Business Connect webpage, however, the information will not be sold or directly given to third parties outside of those mentioned previously.
6. If I was accepted into the program should I make any additions or changes to my profile?
We recommend everyone accepted into the Business Connect Resource Guide reviewtheir profiles and ensure it includes information that will help buyers with their selectionprocess including:
- Business profile description (one paragraph)
- Correct contact name and cellphone number
- Pictures and other files to showcase your body of work
7. If my information is incorrect in the Resource Guide, is there a way I can correct it?
Yes, if you log into your Super Bowl LIII Business Connect profile on the Host Committee website, you can make any edits you would like. It will then be changed in the online database.
8. Are the NFL and its supplier partners required to use the Super Bowl Business Connect Resource Guide to identify suppliers?
The Business Connect Resource Guide is a resource for contractors and event producers associated with the Super Bowl. The NFL, its affiliates, contractors and the Host Committee staff are not limited nor mandated to using the companies listed in the Super Bowl LIII Business Connect Resource Guide. The Business Connect program creates opportunities for local diverse businesses to compete for Super Bowl contracts.
9. How and when can I announce my business was accepted into the Business Connect Resource Guide?
The Super Bowl LIII Business Connect program will provide guidelines for how and whenyou may message your inclusion in the Business Connect Resource Guide. You do NOThave the rights or permission to use the logos of the Super Bowl LIII Business Connectprogram, Atlanta Super Bowl Host Committee, NFL or any other logos related to SuperBowl when discussing your inclusion into the Super Bowl LIII Business Connect program.
10. Can I use the Super Bowl LIII, Business Connect and Host Committee logos?
Super Bowl LIII, Host Committee and Business Connect logos are all trademarkprotected. Business Connect vendors are not authorized to use any trademarked logosor marks. We will, however, provide you with template language that can be used onyour company website, newsletters and collateral material to promote yourparticipation in the Business Connect program.
11. Can I publish a press release about being selected to the Super Bowl LIII Business Connect Resource Guide?
Yes, if your company is listed in the Business Connect Resource Guide, you can list that information on your web page, company newsletters and share your designation as a Business Connect Resource Guide member in a press release. If your business generates a press release related to your relationship with the Super Bowl LIII Business Connect program, please forward a copy to your Business Connect contact at the Host Committee prior to releasing it, so that our team can ensure that your verbiage is compliant with NFL and Host Committee guidelines.
12. I didn’t see the product or service I provide listed in the application. What does that mean?
The products and services listed on the Super Bowl LIII Business Connect web page have been provided by the NFL based on prior experience and supplier requests. There is no guarantee that additional products or services would be needed beyond those listed in the application nor are there any guarantees that goods and services will be purchased from the categories listed.
13. How can I pitch my product/venue/service to the NFL or Host Committee?
The Super Bowl LIII Business Connect program is not accepting sales or marketing pitches from suppliers. As contracting opportunities become available, please respond directly to the buyer with your capabilities.
14. How does the Super Bowl LIII procurement process work?
NFL contractors and event producers will use the Business Connect Resource Guide as one of their sourcing tools to identify experienced vendors with the capacity to complete their Super Bowl LIII contracts. Each contractor will reach out to vendors directly to discuss projects, offer an RFP or schedule an interview.
15. Is my business limited to providing only one product or service?
No, you are not. If your business provides more than one product or service, you should select the items that your business has the most experience providing. Businesses are listed by their primary category in the Business Connect Resource Guide. The Business Connect team reserves the right to re-classify businesses as deemed more appropriate for the goods and services provided.
16. What is the timeline for procurement opportunities to begin? How much advance notice is given regarding RFP's and contract awards?
Super Bowl contracting takes place between June and February. Event producers and contractors use the Business Connect Resource Guide as one tool to identify suppliers. All purchasing processes and decisions, however, rest solely with the buyer. There is no centralized site for RFP’s and no master calendar of when opportunities are available.
Contractors will contact vendors when they are ready to build their programs and events. Super Bowl LIII Business Connect suppliers are encouraged to always be ready to take ‘the call.’ Keep your Business Connect Resource Guide profile up-to-date to ensure that, if utilized, the prospective buyer has as much accurate information about your business as possible.
17. How can I improve my chances of being selected for a contract?
We encourage business owners to be responsive, honest and flexible when working with parties soliciting requests for the RFP’s. However, there are no guarantees that contracts will be awarded to individual businesses listed in the Business Connect Resource Guide.
18. How can I learn what vendor and contracting opportunities are available?
Businesses that are selected for the Business Connect Resource Guide will be contacted directly by buyers. Additionally, RFP’s may be distributed to all Business Connect businesses, and others in the marketplace, that provide products or services in the desired category(ies). The procurement process is at the discretion of each buyer.
In addition, attending the workshops provides an opportunity to meet with several NFL contractors and provides insight on the businesses lines that are being sourced.
19. What are the three most important tips I should know about winning a Super Bowl contract?
Our contractors have shared the following tips with us:
- Always list your cell phone number on your business card, email and website. NFL contractors work nights and weekends. If they call your business, you need to answer the phone and be ready to do business.
- Know your business capabilities and the cost of your services. NFL event planners know exactly how much goods and services cost in your city.
- UNDERPROMISE AND OVERDELIVER. Come ready to work hard. We have one shot.
For Business Connect Inquiries, contact email@example.com