ATLANTA (June 26, 2018) – The Atlanta Super Bowl Host Committee has announced the details of its community engagement initiative, Legacy 53. This initiative reflects the Host Committee’s commitment to create a lasting legacy for the City of Atlanta. The focus is on celebrating and elevating Atlanta communities through a variety of activities, impacting both the hearts and minds of our neighbors and the neighborhoods we call home.

“All of us at the Atlanta Super Bowl Host Committee are proud of Legacy 53 and our mission to leave a positive impact on our community,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee.  “Addressing important issues, Legacy 53 is evidence that the Super Bowl LIII is more than just a game for Atlanta.” 

Legacy 53 is built on five pillars:  Business Connect, Capital Improvement project, Civil Rights and Social Justice, Sustainability and Youth Engagement. Each of these pillars is guided by committees of influential leaders and experts and includes programs with partners in the community.

Business Connect – The Host Committee is extending the NFL’s supplier diversity program to the Metro Atlanta area.  The Super Bowl LIII Business Connect program helps identify and connect qualified, local minority, woman, veteran or LGBT-owned businesses to the NFL and its vendors, in order to compete for contracting opportunities surrounding Super Bowl LIII.  This program also provides networking, educational and other business development resources to prepare participating local companies for future contract opportunities. The mission is to bring event production dollars to Atlanta while elevating diverse locally-owned businesses. Over 200 local businesses have been selected to participate in the program.

Capital Improvement Project – The Host Committee, NFL Foundation and The Arthur M. Blank Family Foundation are teaming up to fund a major capital improvement project, benefiting the children of Atlanta.  This investment is a commitment to fostering play and healthy lifestyles and will be a lasting legacy to our community. 

Civil Rights and Social Justice – Atlanta is the historic home of the Civil Rights Movement, and as such, the Host Committee is proud to recognize the rich history and continued leadership of our city in areas of Human Rights.  The vision for this pillar was established through a diverse committee of leaders and experts.  Programs include a conversation series as well as a public art project that will involve community driven installations across Atlanta. With partners including WonderRoot, the Center for Civil and Human Rights and the Arthur M. Blank Family Foundation, the aim is to connect deeply with our communities and inspire constructive dialogue surrounding social issues.  To learn more about the public art program, join WonderRoot and the Atlanta 

Super Bowl Host Committee for a media event on Thursday, June 28, 10:30 a.m., at the John Lewis Hero Mural located at 219 Auburn Avenue in Downtown Atlanta.

Sustainability – Environmental consideration has been major focus for the NFL and the Host Committee for each Super Bowl city over the past 25 years.  The goal for Atlanta is to maximize waste diversion on gameday as well as surrounding Super Bowl events, reduce our environmental impact through the use of renewable energy credits, optimize reclamation of Super Bowl materials for reuse, engage our local communities in repurposing and recycling, and leave a lasting legacy in Atlanta’s neighborhoods through planting projects in our urban forest program.  Atlanta received the Golden Shovel – a symbol of Super Bowl sustainability – from Minneapolis in May of 2018 and will symbolically put it to use in September during our first tree planting event.  

Youth Engagement – The Host Committee, in partnership with the NFL and the Atlanta Falcons, are building a collection of programs geared toward Atlanta’s youth.  Programs emphasize sport and physical activity as an essential component of development, as well as support for healthy lifestyle habits.  Working with community partner GENYOUth, a particular area of focus is on nutrition for children, delivering school breakfast grants in the metro Atlanta area to help address hunger, food insecurity and academic achievement.  

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.