ATLANTA (October 26, 2018) – With Super Bowl LIII just 100 days away, the Atlanta Super Bowl Host Committee (Host Committee) announced Super Bowl LIVE details including Verizon as its presenting sponsor and Atlanta-based, GRAMMY Award-Winning Producer Jermaine Dupri as the event’s music producer.

“Super Bowl LIVE presented by Verizon is an opportunity to celebrate and embrace Atlanta’s vibrant culture and renowned music scene,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “We are thrilled to have the legendary Jermaine Dupri as our music producer for the free event in Centennial Olympic Park. His involvement will curate a special week of musical acts creating lasting memories for Atlanta residents and visiting fans during the days leading up to Super Bowl LIII.”

Jermaine Dupri is currently celebrating his record label, So So Def Records’ 25th anniversary. His involvement in Super Bowl LIVE presented by Verizon will include securing talent and producing the evening concerts across various genres.

“Since I’ve entered the music scene, I’ve always had concerns with how people view the city of Atlanta, both musically and overall. It’s an incredible place to be, and I am always thinking of ways to make that view better. I feel it’s my duty as the Unauthorized Mayor to help Super Bowl LIVE create the best Welcome to Atlanta experience for the fans ever!!” said Jermaine Dupri.

Centennial Olympic Park in downtown Atlanta will be the site of the free, large-scale fan festival leading up to Super Bowl LIII on Sunday, February 3, 2019. Super Bowl LIVE presented by Verizon will be open to the public the following days and times.

  • Saturday, January 26: 10 a.m. – 10 p.m.
  • Sunday, January 27: 12 p.m. – 7 p.m.
  • Monday, January 28: 4 p.m. – 8 p.m.
  • Tuesday, January 29: Closed
  • Wednesday, January 30: Closed
  • Thursday, January 31: 4 p.m. – 10 p.m.
  • Friday, February 1: 12 p.m. – 10 p.m.
  • Saturday, February 2: 10 a.m. – 10 p.m.


As presenting sponsor, Verizon will have a visible brand presence around Super Bowl LIVE’s Verizon stage and private VIP area. In addition, Verizon will have additional activation space for fan engagement showcasing Verizon UP, the company’s customer rewards program.

The Atlanta Super Bowl Host Committee has partnered with On Location Experiences and their production company, KREATE, a nationally-recognized experiential agency known for bringing brands to life, to develop the concept and production for Super Bowl LIVE presented by Verizon.

“Super Bowl Sunday is focused around the experience of the game, but Super Bowl LIVE is about bringing the entertainment experience of Super Bowl weekend to the whole city of Atlanta,” said Sean Connolly, CEO of Kreate and EVP Production & Design, On Location Experiences. “This year, with Atlanta as the home of entertainment in the South, we are expecting an outstanding festival with some incredible talent. We are thrilled to be working alongside the Super Bowl Host Committee again this year to produce this truly unique event.”

Today’s announcement marks 100 days until Super Bowl LIII. Additional details on Super Bowl LIVE presented by Verizon and the talent and activations will be announced in the coming weeks.


About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit:

About Jermaine Dupri

In 1992, Jermaine Dupri introduced to the world to two 12-year-olds who wore their pants backwards by the name of Kris Kross. In February of that same year their first song “Jump” was released and immediately soared to #1 on the pop charts remaining for eight weeks. This accomplishment labeled Jermaine as a 19-year-old wunderkind and super-producer. With over 400 million records sold to date, Dupri, a member of the Songwriters Hall of Fame, is one of most successful producers in the music industry. His career milestones include the release of several platinum recordings as CEO of So So Def, winning numerous awards including a Grammy for Best R&B Song and being honored with an ASCAP Golden Note Award, given to composers and songwriters who have achieved extraordinary milestones. Now, 25 years later, after the continued success of developing other teen stars and iconic So So Def artists, such as Xscape, Usher, Da Brat, TLC, Bow Wow and more, Jermaine is still on the scene and celebrating his legacy and 25 years of So So Def.