ATLANTA (March 14, 2018) – The Atlanta Super Bowl Host Committee (Host Committee) and the National Football League (NFL) are inviting Metro Atlanta-based businesses to attend the first Super Bowl LIII Business Connect informational meeting on Tuesday, March 20 at the Georgia World Congress Center.

Super Bowl LIII Business Connect helps to identify and connect certified, diverse and qualified businesses to compete for contracting opportunities connected to the Super Bowl in Atlanta. Additionally, Business Connect provides networking, educational and other business development resources to prepare businesses for future contract opportunities.

“This is an example of one of the many community engagement opportunities the Super Bowl will bring to Atlanta this year,” said Lee Hendrickson, vice president, community engagement and volunteer programs. “Atlanta is home to so many diverse businesses and we look forward to showcasing the unique talent our market has to offer through the Super Bowl LIII Business Connect program.”

“The Super Bowl Business Connect program is a resource for both contractors and suppliers.  The program sources and vets the best sports production and event companies in our host city so that NFL contractors have a one stop shopping opportunity to engage and contract local diverse businesses,” says B.J. Waymer the lead of the NFL Business Connect program.  “In addition to contract opportunities, we also provide workshops and networking events so that the suppliers we work with can learn our procurement process, increase the capacity of their businesses and leave our program as stronger companies, better prepared to do business in their local marketplace post-Super Bowl.”

To qualify for the program, businesses must meet the following requirements:

  • Have a physical office in one of the twenty (20) counties that make up the Metro Atlanta area:
    • Barrow, Bartow, Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Newton, Paulding, Pickens, Rockdale, Spalding and Walton;
  • Be 51% owned by a minority, woman, veteran or LGBT individual and certified as one of the following:
    • Minority Business Enterprise (MBE)
    • Veteran-Owned Small Business (VOSB)
    • Women Business Enterprise (WBE)
    • Lesbian, Gay, Bisexual and/or Transgender Business Enterprise (LGBTBE);
  • Have been in operation for three (3) or more years in one of the twenty (20) counties in Metro Atlanta;
  • Provide a good or service requested by the program; and
  • Must be in good standing and eligible to do business with the City of Atlanta.

The Super Bowl Business Connect informational meeting is the first in a series of events, workshops and resources to help prepare businesses to participate in the Super Bowl procurement process, including networking with representatives of the NFL, the Host Committee staff, corporate sponsors and local small business service organizations.

To register for the Super Bowl LIII Business Connect Workshop, visit

Experienced and qualified local businesses interested in participating in Super Bowl LIII Business Connect can begin applying March 21 at All applications must be submitted and certification requirements must be met by May 15, 2018, for consideration. Interested businesses are encouraged to attend the workshop to learn more about the program.

Super Bowl LIII will be hosted at Mercedes-Benz Stadium on Sunday, February 3, 2019.

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About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit:

About Super Bowl LIII Business Connect

Super Bowl LIII Business Connect is a partnership between the National Football League and the
Atlanta Super Bowl Host Committee to link diverse Metro Atlanta area suppliers to contracting opportunities related to Super Bowl LIII. The program’s intent is to provide networking, educational and other business development opportunities to encourage greater business success for each participant. Suppliers participating in the Super Bowl LIII Business Connect program are not guaranteed to be awarded work with the NFL, Super Bowl LIII, or the Atlanta Super Bowl Host Committee, however, all participants will be given full access to the program’s development opportunities listed above.

Media Contacts:

Erin Shearer, 404.723.0016,

Traci Messier, 706.816.6022,