SUPER BOWL LIII
FEBRUARY 3, 2019 • MERCEDES-BENZ STADIUM • ATLANTA, GA
SUPER BOWL LIII
FEBRUARY 3, 2019
COUNTDOWN TO SUPER BOWL LIII
A NEW ERA IN ATLANTA SPORTS
Super Bowl LIII will be played in the brand new, state-of-the-art Mercedes-Benz Stadium. Located in the heart of downtown Atlanta, Mercedes-Benz Stadium provides easy, walkable access to all events, restaurants and hotels surrounding Super Bowl LIII. To learn more about the stadium, click here.
Passing of the “Golden Shovel” from Minnesota to Atlanta
ATLANTA – The National Football League (NFL) has teamed up with the Atlanta Super Bowl Host Committee, Verizon and Trees Atlanta for a Super Bowl urban forestry program that will plant trees, create pollinator habitat and build community gardens in neighborhoods in and around Atlanta. Sustainability is one of the Host Committee’s Legacy 53 program pillars, dedicated to celebrating and elevating Atlanta communities. The Super Bowl environmental program kicks off with a tree planting and passing of the “golden shovel” ceremony at Castleberry Hill on Monday, October 8, 2018 at 9 a.m. The address is 310 Trenholm Street SW, Atlanta.
Each year a symbolic Super Bowl “golden shovel” is passed from one Super Bowl host community to the next. During a ceremonial presentation the “golden shovel” will be passed to the Atlanta Super Bowl Host Committee as they prepare for Super Bowl LIII. The Minnesota Super Bowl Host Committee has provided funding for this first urban forestry event in Atlanta, supplemented by funds from the City of Atlanta. Volunteers will plant trees in the Castleberry Hill neighborhood on Atlanta’s westside, adjacent to a new soccer field and green space that is currently under construction.
Among those taking part in the ceremony will be representatives from the NFL, Atlanta Super Bowl Host Committee, Verizon, Trees Atlanta, Castleberry Hill Neighborhood Association, Mayor’s Office of Resilience, The Arthur M. Blank Family Foundation, HJ Russell & Company and the Castleberry Hill Athletic Club.
More than forty trees will be planted with the help of Castleberry Hill residents and volunteers from Verizon, the Atlanta Super Bowl Host Committee and Trees Atlanta.
“The NFL is committed to leaving a positive legacy in Super Bowl host cities, and a core component of this effort is sustainability,” says Jack Groh, NFL Environmental Program Director. “For more than two decades, the league has developed environmental initiatives, such as urban forestry projects, that have positively benefitted host communities. As we prepare for Super Bowl LIII, we are excited to continue this ‘green’ tradition with our partners in Atlanta.”
The Castleberry Hill neighborhood tree planting is the first of many Super Bowl LIII urban forestry projects that will take place in the months leading up to Super Bowl. The NFL, in partnership with the Atlanta Super Bowl Host Committee and Verizon, has awarded Super Bowl urban forestry grants to numerous projects in the greater Atlanta area to restore, beautify and enhance local areas. Recipients of those grants have been invited to attend this kick off event at Castleberry Hill.
Super Bowl LIII Urban Forestry Projects include:
- Salvation Army Boys & Girls Club – 777 Donald Lee Hollowell Pkwy NW
- 40 to 45 trees to add shade near play and picnic areas and along fence.
- Warren Boys & Girls Club of Metro Atlanta – Berne Street & Marion Street
- Trees to provide shade and color to the front and side of the building.
- East Point – near City Hall
- Variety of tree species to add shade and beauty
- Dozens of trees to be planted to add shade and beauty
- Decatur – southeast corner of city damaged by Hurricane Irma
- Street tree planting to replace old growth trees lost to severe weather events
- Planting dozens of trees to enhance the city’s tree cover
- Planting large shade and understory trees
- Zoo Atlanta pollinator garden
- Creation of pollinator habitat/to be used for education
- Whitehall/I SIP Earth Garden
- Construction of raised garden beds, planting winter vegetables and fruit trees
- Urban Food Forest at Browns Mill
- Installation of organic and heirloom berry bushes and vine trellises, planting of winter community garden and enhancement of nature trail
- Spring 2019 Location TBD
- Final Super Bowl LIII urban forestry project/Golden Shovel ceremony pass to Miami
About the Super Bowl LIII Environmental Program
The NFL has incorporated environmental projects into the management of Super Bowl for more than 25 years. These environmental projects are part of a larger program of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community.
The Super Bowl Environmental Program is part of the NFL’s sustainability platform. Carried out in partnership with the local Super Bowl Host Committee and Verizon, the program aims to reduce the environmental impact of Super Bowl events and leave a positive, “green” legacy in host communities. These efforts include food recovery and distribution, recycling and solid waste management, recovery and donation of event and building materials, urban forestry projects and the use of “green energy” to power events.
Atlanta Super Bowl LIII Host Committee Announces Partnership with The Icebox to Provide Uniforms to 10,000 Volunteers
Atlanta-Based Creative Marketing Solutions Partner to Support the Host Committee in Providing Swag and Apparel to Team ATL
ATLANTA, September 18, 2018 – The Atlanta Super Bowl LIII Host Committee (Host Committee) announced today that it has partnered with The Icebox, the official uniform supplier for the Host Committee’s Team ATL volunteer program, to design and produce this year’s extensive collection of apparel, gear and accessories that will be gifted to its 10,000 hand-selected volunteers.
“The Icebox was a natural fit for our team”, says Lee Hendrickson, Host Committee vice president, community engagement and volunteer programs. “Early in the decision-making process, The Icebox demonstrated its vast creativity and ability to deliver unique, quality products within a relatively short timeline. The company’s apparel background along with sourcing experience and highly-customized design were key differentiators.”
The Icebox CEO and Co-Founder, Jordy Gamson noted that this type of high-profile partnership is an incredible opportunity for an Atlanta-made brand like The Icebox.
“Participating in the design from concept to completion of the Host Committee’s volunteer uniforms is a true honor. We take our role seriously in the representation of our city. Not only are these exclusive uniforms designed with a high attention to detail and craftsmanship, but with the understanding that they need to stand out as a recognizable symbol of Atlanta.”
The Host Committee has been working closely with the creative experts at The Icebox to cultivate a uniform look that encapsulates the celebration and elevation of Atlanta communities. To support the Host Committee’s Legacy 53 sustainability pillar, one of the pieces of the uniform collection will be made from recycled plastic water bottles, collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport and repurposed into fabric to create a unique and sustainable collector’s piece.
The uniform was locally designed by The Icebox in-house design team, which spent weeks working to make the entire collection as functional, comfortable and as high-performing as possible. Every volunteer will receive six components as part of their uniform, which is purposefully designed for distinct identification and visibility to Atlanta guests. In addition to the core pieces, The Icebox designed complementary accessories to complete the overall look. This December, more than 75,000 items will be kitted and handed out to Team ATL volunteers, who will be wearing these custom-designed pieces during key Super Bowl LIII official events, such as Super Bowl LIVE, the multi-day free concert event in Centennial Olympic Park.
In addition to creating uniforms for the Host Committee’s 10,000 volunteers, The Icebox will provide additional promotional items in support of the volunteer program and participate in the uniform reveal, which is scheduled to occur on Sunday, October 28, at Mercedes-Benz Stadium.
Paige Cannon Fuller
Super Bowl LIII Host Committee
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com
About The Icebox
The Icebox is a full-service branded apparel and merchandise agency. Founded in 2001 and based in the heart of Atlanta on the Atlanta Beltline, The Icebox provides custom, turn-key services to its corporate clients including product sourcing, in-house design and production, warehouse fulfillment, and global distribution. In addition to its unique, agency-style approach to clients’ marketing and branding needs, The Icebox is dedicated to giving back and helping the greater community as an active participant in many non-profit organizations and causes across Atlanta. For more information, visit: www.IceboxCoolStuff.com
Atlanta Super Bowl Host Committee Announces $2M Renovation to J.F. Kennedy Park in Atlanta’s Historic Westside Neighborhood as part of its Legacy 53 Initiative
ATLANTA (August 22, 2018) – This morning, the Atlanta Super Bowl Host Committee, The Arthur M. Blank Family Foundation and NFL Foundation held a groundbreaking ceremony announcing details of a $2 million capital improvement project, part of the Host Committee’s Legacy 53 initiative. The investment in and renovation of the City of Atlanta’s John F. Kennedy Park is a commitment to fostering play and healthy lifestyles and will serve as a lasting impact of hosting Super Bowl LIII.
“This gift to the City of Atlanta and the Westside is the direct result of Atlanta hosting Super Bowl LIII,” said Dan Corso, president of Atlanta Sports Council and chairman of Atlanta Super Bowl Host Committee Board of Directors. “The renovation of John F. Kennedy Park will serve as a vibrant reminder of Atlanta’s third Super Bowl and we are grateful to both the NFL Foundation and The Arthur M. Blank Family Foundation for helping make this a reality for our city.”
“The excitement of Super Bowl LIII goes beyond the game. The active community investment from the NFL Foundation and Host Committee is a great example of successful public-private partnerships in action,” said Atlanta Mayor Keisha Lance Bottoms. “Cultivating thriving communities and creating beautiful spaces in which residents can take pride is the catalyst to revitalization in our often-over-looked neighborhoods. We are grateful for the long-lasting investments that will come to our communities along with the Super Bowl.”
The renovation is part of the Atlanta Super Bowl Host Committee’s Legacy 53 initiative, which is made possible by contributions from the NFL Foundation, The Arthur M. Blank Family Foundation and the July 29 open-to-the-public Atlanta Falcons pre-season practice, where all ticket proceeds were donated to the Host Committee’s Legacy 53 Foundation.
“Our commitment to positive, impactful transformation of Atlanta’s historic Westside neighborhoods began more than 10 years ago and will continue for decades to come,” stated Arthur Blank, Chairman, The Arthur M. Blank Family Foundation. “The opportunity to better leverage our Westside investments and elevate the impact of Super Bowl LIII to bring a lasting greenspace focused on sports and fitness is a great honor for all of us in my family, our foundation and in all of our businesses.”
“Through the Legacy 53 initiative, we will collectively create a positive impact for the city of Atlanta and the next generation of Falcons fans,” said Alexia Gallagher, NFL Foundation Executive Director. “The groundbreaking ceremony for the John F. Kennedy Park renovation kicks off a number of our programs focused on celebrating and elevating the Atlanta communities. We are honored to partner with the Atlanta Super Bowl Host Committee and The Arthur M. Blank Family Foundation on fostering a lasting legacy in these areas.”
The City of Atlanta owns and operates the park and it currently is primarily used by the students at Hollis Innovation Academy and the neighboring community. The renovations at John F. Kennedy Park will include the following:
- Full-level turf playing surface
- Community walking path
- Fit-Trail exercise system for fitness training
- New playground equipment with soft turf underpinning
- New hard-court basketball court
- Shade picnic pavilion
- Sidewalk lighting for evening use
- Current playground equipment to be repurposed, upgraded and placed in Ashby Circle Playlot
The renovated John F. Kennedy Park will be unveiled the week of Super Bowl LIII with a ribbon cutting ceremony. Super Bowl LIII will take place on February 3, 2019 at Mercedes-Benz Stadium.
About Atlanta Super Bowl Host Committee
The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.ATLSuperBowl53.com.
About The NFL Foundation
The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football, and the communities that support our game. For more information on The NFL Foundation, visit: www.NFLFoundation.org.