SUPER BOWL LIII

FEBRUARY 3, 2019 • MERCEDES-BENZ STADIUM • ATLANTA, GA 

SUPER BOWL LIII

FEBRUARY 3, 2019
MERCEDES-BENZ STADIUM
ATLANTA, GA 

COUNTDOWN TO SUPER BOWL LIII

A NEW ERA IN ATLANTA SPORTS

Super Bowl LIII will be played in the brand new, state-of-the-art Mercedes-Benz Stadium. Located in the heart of downtown Atlanta, Mercedes-Benz Stadium provides easy, walkable access to all events, restaurants and hotels surrounding Super Bowl LIII. To learn more about the stadium, click here.

NEWS

Atlanta Super Bowl Host Committee Announces Super Bowl LIVE Presented by Verizon, Partner Activations and Concert Series Updates

ATLANTA (Dec. 12, 2018) – With Super Bowl LIII exactly 53 days away, the Atlanta Super Bowl Host Committee (Host Committee) has unveiled additional details around Super Bowl LIVE presented by Verizon, including partner activations from Hyundai, Frito-Lay, Ford and Verizon, as well as the first round of musical acts and a breakdown of musical talent by genre for each night of the festival.  

“Super Bowl LIVE presented by Verizon is a free, family-friendly event that gives the general public an opportunity to be involved in Super Bowl LIII while embracing Atlanta’s renowned music scene,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “We’re thrilled to have brands like Verizon, Ford, Frito-Lay and Hyundai on board as partners to help make this event an unforgettable experience for fans and the City of Atlanta as a whole.”

At Super Bowl LIVE, Hyundai will invite guests to its “Fan Jam” activation, which will feature opportunities to compete in games against friends and family, as well as an opportunity to win tickets to Super Bowl LIII. 

Frito-Lay and Tostitos, the Official Chip & Dip of the NFL, will have a Tostitos Cantina at Super Bowl LIVE, where NFL legends will stop by to compete in various challenges, including a nacho-making competition, while meeting and greeting fans.

Guests at Super Bowl LIVE can also experience the Built Ford Tough VR Drive-In, which features a virtual reality fan journey to Atlanta. Guests can hop into a Ford F-150, Super Duty or new Ford Ranger, strap on a pair of VR goggles and head to Atlanta from a variety of locations around the country. Guests will also have opportunities to meet NFL players and legends or win a NFLShop.com gift card. 

Verizon will engage with fans through multiple activations, including the stageside Verizon Up Members Lounge where NFL players and legends will make appearances throughout the week. In addition, the Verizon Experience will offer consumers a peek into the future of 5G and how it will change their fan experience through technology both in their homes and their home stadium. Yahoo Sports will create original content and host interviews with NFL talent from the Verizon Experience. 

In addition to the activations, Super Bowl LIVE will include ESPN, NFL Network and 11Alive Atlanta, each of which will be broadcasting from the event. 

Centennial Olympic Park in downtown Atlanta will be the site of the free, large-scale fan festival leading up to Super Bowl LIII on Sunday, February 3, 2019. Confirmed musical acts on the Verizon Up Stage for Monday, Jan. 28 and Saturday, Feb. 2 are as follows:

Monday 1/28:
DJ Holiday & Friends

  • YFN Lucci
  • Waka Flocka
  • K Camp
  • Trinidad James
  • Swag Surf Boys
  • Coca Vango 
  • Light Skin Keisha
  • Derez Deshon

Goodie Mob

Saturday 2/2
DJ Smurf & Friends

  • Tag Team 
  • MC Shy D 
  • Ying Yang Twins
  • Kilo Ali
  • KP & Envyi

The Verizon Up Stage will feature KD Bowe as the host for all nights of the concert series. Bowe currently serves as an on-air personality for Atlanta’s Radio One and in-game host for the Atlanta Falcons. 

Super Bowl LIVE presented by Verizon will be open to the public during the following days and times with the following confirmed musical genres by day (for the 4 p.m. to close timeslots):

Dates/Times: Genre:

  • Saturday, Jan. 26: 11 a.m. – 10 p.m. Hip Hop 
  • Sunday, Jan. 27: 12 p.m. – 7 p.m. Country
  • Monday, Jan. 28: 4 p.m. – 9 p.m. Hip Hop/R&B
  • Tuesday, Jan. 29: Closed 
  • Wednesday, Jan. 30: Closed 
  • Thursday, Jan. 31: 4 p.m. – 10 p.m. Country & Rock
  • Friday, Feb. 1: 2 p.m. – 10 p.m. Pop & EDM 
  • Saturday, Feb. 2: 11 a.m. – 10 p.m. Hip Hop 

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About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com.

Media Contacts:

Erin Shearer, Erin.shearer@atlchampgame.com, 404-723-0016
Traci Messier, tmessier@jacksonspalding.com, 404-214-3596

NFL Teams Up with Local Organizations and Community Groups to Improve Neighborhood Access to Fresh Produce

Food Forest at Browns Mill, Mechanicsville Neighborhood Benefit

ATLANTA –On Saturday, Dec. 1 and Monday, Dec. 3, the National Football League’s Environmental Program will team up with the Atlanta Super Bowl Host Committee, Verizon, City of Atlanta, Mayor’s Office of Resilience, Department of Parks and Recreation, Trees Atlanta, local students and community members to expand and create community gardens and make fresh produce more available to neighbors. It’s all part of the Super Bowl Urban Forestry Program which works to leave a positive “green” legacy in Atlanta’s Super Bowl host community as part of Legacy 53.

On Saturday, Dec. 1 nearly 100 volunteers will gather at the Food Forest at Browns Mill (2217 Browns Mill Rd., Atlanta) to plant winter vegetables, fruit trees and berry bushes, build vine trellises and enhance the nature trail through the area. The event kicks off with an opening ceremony at 9 a.m. and, in honor of Super Bowl, concludes with a “Souper” lunch of soup created by local chefs using locally sourced ingredients.

Community members will be joined in the effort by Atlanta Super Bowl Host Committee volunteers, Verizon Green Team members and students from Brandon Hall School.

The 7.1-acre site, which used to be a working farm, will become the largest food forest in the country, providing greater access to nutritious food like fruits, nuts, vegetables, mushrooms and herbs. It was acquired by the Conservation Fund in 2016 with the goal of preserving the history of the land and paying forward the good deeds of its former owners, Ruby and Willie Morgan, who were known to leave excess produce from the farm on the fence posts for neighbors to enjoy.

On Monday, Dec. 3 at 9 a.m. a second team of volunteers will gather and build community gardens on an abandoned vacant lot in the Mechanicsville neighborhood, located at 590 Whitehall Terrace, SW Atlanta. The Whitehall Terrace Urban Garden will provide fresh produce to an area defined as a food desert by the USDA. It is one of the pilot community gardens in the City of Atlanta’s Aglanta “Grows-A-Lot” program.

Raised garden beds will be built and planted with vegetables and herbs. Harvests will help feed food insecure people in the community. The site was adopted by food system leaders, community organizers, educators, health professionals, seasoned gardeners and neighbors who will maintain the site.

The Whitehall Terrace garden and Food Forest projects are among the Super Bowl LIII urban forestry projects taking place in the months leading up to Super Bowl. The NFL, in partnership with the Atlanta Super Bowl Host Committee and Verizon, has awarded Super Bowl urban forestry grants to numerous projects in the greater Atlanta area to restore, beautify and enhance local areas.

Super Bowl LIII Urban Forestry Projects include:

  • Castleberry Hill
  • Trees to provide shade and beauty
  • Salvation Army Bellwood Boys & Girls Club
    • 40 to 45 trees to add shade near play and picnic areas and along fence.
  • Warren Boys & Girls Club of Metro Atlanta
    • Trees to provide shade and color to the front and side of the building.
  • East Point – near City Hall
    • Variety of tree species to add shade and beauty
  • Clarkston
    • Dozens of trees planted to add shade and beauty
  • Decatur – southeast corner of city damaged by Hurricane Irma
    • Street tree planting to replace old growth trees lost to severe weather events 
  • Doraville
  • Planting dozens of trees to enhance the city’s tree cover
  • Hapeville
    • Planting large shade and understory trees
  • Zoo Atlanta pollinator garden
    • Creation of pollinator habitat/to be used for education
  • Whitehall/I SIP Earth Garden
  • Construction of raised garden beds, planting winter vegetables and fruit trees
  • Urban Food Forest at Browns Mill
    • Installation of organic and heirloom berry bushes and vine trellises, planting of winter community garden and enhancement of nature trail
  • Chosewood Park
  • Reforestation project planting 200 fast growing trees
  • Centerhill Neighborhood
  • Planting flowering and fruiting trees
  • Spring 2019 Location TBD
  • Final Super Bowl LIII urban forestry project/Golden Shovel ceremony pass to Miami

About the Super Bowl LIII Environmental Program:

The NFL has incorporated environmental projects into the management of Super Bowl for more than 25 years. These environmental projects are part of a larger program of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community. Sustainability, featuring the NFL Environmental Program, is one of the five pillars of the Atlanta Super Bowl Host Committee’s Legacy 53.

The Super Bowl Environmental Program is part of the NFL’s sustainability platform. Carried out in partnership with the local Super Bowl Host Committee and Verizon, the program aims to reduce the environmental impact of Super Bowl events and leave a positive, “green” legacy in host communities. These efforts include food recovery and distribution, recycling and solid waste management, recovery and donation of event and building materials, urban forestry projects, the use of “green energy” to power events, and a community project called Super Kids-Super Sharing which works to put books, sports equipment and school supplies into the hands of local children in need.

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CONTACTS:
Susan Groh, NFL Environmental (401) 952-0885
Dana Gordon, NFL Communications (856) 397-2917
Erin Shearer, Atlanta Super Bowl Host Committee (404) 723-0016
Alex Beasley, Trees Atlanta (404) 681-4894

 WonderRoot and the Atlanta Super Bowl Host Committee Unveil Sketches of Eight of the 30 Murals that Comprise “Off The Wall” 

Thirty Large-Scale Civil Rights- and Social Justice-Inspired Murals to Become Lasting Public Art Legacy of Super Bowl LIII 

ATLANTA (November 13, 2018) – As the city gears up to host Super Bowl LIII, 10 artists are preparing to install 30 compelling, legacy murals around Downtown Atlanta as part of the Legacy 53 initiative. Arts and advocacy group WonderRoot and the Super Bowl Host Committee unveiled sketches of eight of the 30 murals today which comprise “Off The Wall: Atlanta’s Civil Rights & Social Justice Journey,” an initiative that – through murals, media and community conversations – seeks to elevate and amplify Atlanta’s role in civil rights, human rights and social justice movements. The murals will be installed ahead of Super Bowl LIII and will remain a part of the City of Atlanta’s permanent public art collection. 

“Through our partnership with the Atlanta Super Bowl Host Committee and the inspirational talent of our Off the Wall artists, we have the opportunity to build upon Atlanta’s legacy and advance progress in Atlanta and beyond,” said Chris Appleton, executive director at WonderRoot. 

The content of the murals was informed by 43 community conversations over the course of several months, which were attended by the artists, residents and community stakeholders. 

For example, artist GAIA attended a community conversation hosted by Partnership Against Domestic Violence, where the discussion inspired aspects of GAIA’s mural design for Off the Wall. 

Of the artists whose first eight sketches have been released, six are from Atlanta, six are artists of color, one is a DACA recipient, one received an Obama Lifetime Achievement Award and one is on the Forbes 30 Under 30 List. The artists are: 

  1. Brandan “B-Mike” Odums – New Orleans 
  2. Ernest Shaw – Baltimore in collaboration with GAIA – New York 
  3. GAIA – New York 
  4. Gilbert Young – Atlanta 
  5. The Loss Prevention Arts – Atlanta 
  6. Muhammad Yungai – Atlanta 
  7. Shanequa Gay – Atlanta 
  8. Yehimi A. Cambron Alvarez – Morelia, Mexico/Atlanta 

“With the eyes of the world on Atlanta for Super Bowl LIII, we want to embrace our city’s rich civil rights heritage and bring people together to celebrate the unique diversity of our city in a lasting way,” said Brett Daniels, COO, Atlanta Super Bowl Host Committee. 

The 30 murals will be installed in three areas of Downtown: in the neighborhoods of Vine City, English Avenue, Ashview Heights and Castleberry Hill that border Mercedes-Benz Stadium, the Sweet Auburn corridor and in the downtown district where tourists and Atlanta residents mix daily. Additional mural designs and locations will be released in the coming weeks. 

About Atlanta Super Bowl Host Committee 

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, please visit: www.ATLSuperBowl53.com. 

 

For More Information Contact: 

Liz Lapidus/Taylor Rowden 
Liz Lapidus PR 
taylor@lizlapiduspr.com 
liz@lizlapiduspr.com 
404-688-1466 

Erin Shearer 
Erin.Shearer@ATLChampGame.com 
404-723-0016