SUPER BOWL LIII
FEBRUARY 3, 2019 • MERCEDES-BENZ STADIUM • ATLANTA, GA
SUPER BOWL LIII
FEBRUARY 3, 2019
COUNTDOWN TO SUPER BOWL LIII
A NEW ERA IN ATLANTA SPORTS
Super Bowl LIII will be played in the brand new, state-of-the-art Mercedes-Benz Stadium. Located in the heart of downtown Atlanta, Mercedes-Benz Stadium provides easy, walkable access to all events, restaurants and hotels surrounding Super Bowl LIII. To learn more about the stadium, click here.
FOR IMMEDIATE RELEASE
Atlanta Super Bowl LIII Host Committee Officially On The Clock After NFL Handoff Ceremony
MINNEAPOLIS (February 5, 2018) – The Atlanta Super Bowl LIII Host Committee today was officially handed host committee responsibilities for next year’s Super Bowl from the National Football League and Minnesota Host Committee in a press conference at the Mall of America.
Super Bowl LIII will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.
NFL Commissioner Roger Goodell attended the ceremony, along with members of the Atlanta Super Bowl LIII Host Committee, including Executive Director Carl Adkins and Chief Operating Officer Brett Daniels, as well as President of the Atlanta Sports Council and Super Bowl LIII Host Committee Board of Directors Dan Corso. Representing the City of Atlanta at the ceremony was new Atlanta Mayor Keisha Lance Bottoms.
“We are officially on the clock for Super Bowl LIII and we couldn’t be more excited for this opportunity to showcase Atlanta to the rest of world,” said Daniels. “We are already a full year into our planning process and know everyone will feel the incredible passion and pride of our city as we intend to put together the best Super Bowl experience ever.”
“Today is a significant day for the Atlanta community as we are 363 days away from the Super Bowl returning to our great city, state and region,” said Corso. “We have been circling this date on our calendars and we are thrilled it is finally here.”
The Atlanta Super Bowl LIII Host Committee introduced a video at the press conference titled, “We Are ATL,” featuring popular Atlanta musician, actor, philanthropist and devoted NFL fan, Ludacris. The video also included Atlanta residents in locations around the city describing what the words ATL mean to them.
Commissioner Goodell delivered a ceremonial NFL football to the Atlanta Host Committee while unveiling the official Super Bowl LIII logo.
The focus of the Super Bowl LIII color palette will be electric red and deep blue. These colors represent the bright, bold and vibrant energy of Atlanta’s thriving culture and the dramatic architecture of Mercedes-Benz Stadium. Together, the NFL’s color palette, photography and graphic elements will harness that energy and illuminate the way to Super Bowl LIII, the brightest moment of the 2018 season.
Super Bowl LIII marks the third Super Bowl hosted by Atlanta and first since 2000. The Dallas Cowboys defeated the Buffalo Bills, 30-24, in Super Bowl XXVIII at the Georgia Dome on January 30, 1994, and the St. Louis Rams edged the Tennessee Titans, 23-16, in Super Bowl XXXIV on January 30, 2000, also at the Georgia Dome.
AtlSuperBowl53.com is the official website for the Host Committee with @atlsuperbowl53 serving as the social media handle for Twitter, Instagram and Facebook. The Atlanta Super Bowl LIII logo and additional press materials can be downloaded here.
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.atlsuperbowl53.com
Website Launched & Social Media Channels Live Starting Today
The Atlanta Super Bowl LIII Host Committee today unveiled its official logo and launched its website along with all social media channels.
The Host Committee’s color emblem is classic red and modern gray with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.
The letters ATL in the ATLANTA word mark are prominently featured in a powerful dark gray color symbolizing a vibrant, progressive and diverse city.
The red and gray color scheme signifies a bold and innovative spirit that is present every day in a global city that prides itself on a unique, inclusive warmth and charm.
Host to Super Bowl LIII is keenly highlighted in red, which confidently underscores Atlanta’s world-class reputation in the sporting community.
The new state-of-the-art Mercedes-Benz Stadium’s dynamic roof element in the logo showcases a special red and gray color combination that strategically reveals football imagery with gray goal posts as part of the inner roof panel outline.
This motif visually represents the Atlanta Super Bowl Host Committee’s goal to unite this football hotbed as dedicated ambassadors and welcome the preeminent sporting event in the world to Atlanta on February 3, 2019.
“We want to introduce our logo design with a nod to our great city as well as the finest stadium in the world and show how much we are anticipating the challenge of hosting a Super Bowl experience like none other,” said Atlanta Super Bowl LIII Host Committee Chief Operating Officer Brett Daniels.
“We created this logo to represent the passion, pride and excitement we feel for playing host to pro football’s crown jewel,” added Atlanta Super Bowl LIII Host Committee Executive Director Carl Adkins. “We tried to creatively include the key architectural element of our new iconic stadium in the design while also adding a special football touch as goal posts anchor the dynamic roof panel.”
The Host Committee has selected AtlSuperBowl53.com as it’s official website address. AtlSuperBowl53.com is the site where NFL fans and media can get the latest information on everything related to Super Bowl LIII. The site is live starting today.
The Super Bowl LIII Host Committee was formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council. Executive staff includes Carl Adkins, Executive Director, Cyone Batiste, Assistant Director of Communications and Community Engagement, Brett Daniels, Chief Operating Officer, Lee Hendrickson, Vice President of Volunteer Programs and Community Engagement, Julia Karrenbauer, Vice President of Events and Sponsorship Activation, Frank Kleha, Vice President of Marketing and Communications, Phill Lana, Director of Operations and Logistics, Chincie Mouton, Project Manager, Amy Patterson, Vice President of Operations and Logistics, Erin Shearer, Director of Marketing and Communications, Diana Trujillo, Director of Events, and Abe Williams, Volunteer Programs Coordinator.
Atlanta Super Bowl Host Committee Logo Reveal
ATLANTA (May 24, 2017) – The Atlanta Super Bowl LIII Host Committee today named Julia Karrenbauer, Vice President of Events and Sponsorship Activation and Lee Hendrickson, Vice President of Community Engagement and Volunteer Programs.
Karrenbauer was the Senior Director of Business Development at the Georgia World Congress Center Authority in charge of booking major ticketed events and sponsorship fulfillment since 2016. Prior to her ascension to Senior Director, she previously held the title of Director of Business Development/Event Development and was responsible for scheduling revenue-generated events at Centennial Olympic Park, the Georgia Dome and the GWCC, as well as overseeing all non-Falcons related suite sales at the Georgia Dome.
A native of Tampa, FL, Karrenbauer worked for AEG Presents, the second largest concert promoter in the world, out of Nashville, TN as Regional Director of Marketing before joining the GWCC in 2011. Karrenbauer holds three degrees from the University of Georgia, including a Bachelor of Arts in Journalism/Advertising and Communications/Marketing, as well as a Master of Arts in Mass Communication/Public Relations.
In her new role, Karrenbauer will oversee all city-wide planning related to the ancillary events such as Super Bowl Opening Night, NFL Live! and NFL Honors, as well as associated sponsor coordination in support of Super Bowl LIII.
Hendrickson comes to Host Committee after serving as Human Resources Business Partner for Athletics at Georgia Tech since 2014. In one of her instrumental roles at Georgia Tech, Hendrickson led a collaborative effort to develop and launch a comprehensive strategic plan to define a framework of goals supporting the newly-created core values and mission for the athletics program. Hendrickson also implemented a number of initiatives to enhance culture, engagement, and infrastructure for the athletics workforce.
Before her stint at Georgia Tech, the Sylvania, GA product was a Human Resources Specialist at the Atlanta Falcons, the Arthur M. Blank Family Foundation and AMB Sports & Entertainment from 2010-14. She is an active member of the Atlanta chapter of the Society for Human Resource Management, where she directed volunteer-led youth training events while serving as Special Youth Projects Chair from 2011-16. Hendrickson is a graduate of Furman University with a Bachelor of Arts in Psychology and is scheduled to receive her Masters of Business Administration from Tech in 2019.
In Hendrickson’s new position, she will oversee the creation and operation of the 8,000-member volunteer program to serve the needs of Super Bowl LIII. She will also work with the NFL and various local agencies in the development of a Super Bowl legacy program that will make a positive, lasting impact in the City of Atlanta long after the game is over.
Karrenbauer and Hendrickson join the Super Bowl LIII Host Committee executive staff consisting of Executive Director, Carl Adkins, Chief Operating Officer, Brett Daniels, Vice President of Operations and Logistics, Amy Patterson, Vice President of Marketing and Communications, Frank Kleha, Assistant Director of Operations and Logistics, James Seagle, and Project Manager, Chincie Mouton.